Five brightening products and what they do!

Brightening, lightening and whitening products were first seen in the Asian markets, with the aim to reduce the appearance of pigmentation and dark spots caused by sun damage or hormonal changes.

Pigmentation, which is caused by the body’s overproduction of melanin, comes in a variety of guises – from pale patchiness and subtle darker spots to a cluster of freckles and pregnancy-related melasma.

Now, as Aussies embrace the movement towards more luminous, spot-free skin (hello non-pigmentation poster girl, Cate Blanchett), the beauty industry is growing to a mind-boggling size thanks to consumer demand and evolving science and technology.

So, what to choose from this ever-expanding selection of products? There are many ingredients (including natural), which can brighten skin. Here’s our top 5 picks..

LancomeLancôme DreamTone, $105; 

Available in three varieties – one for fair, medium and dark skin – this cutting edge formula targets redness, sallowness and even hyper pigmentation. Featuring pink and copper pigments to illuminate the complexion, this new serum is designed to be used morning and night in conjunction with your moisturiser and SPF.

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Eleanor Pendleton
Eleanor Pendleton is an award-winning leading beauty and health journalist. Eleanor has held Beauty Editor positions at magazines including InStyle and FAMOUS. Eleanor has also written for publications including Harper's BAZAAR Australia, Harper's BAZAAR China and Cosmopolitan Hair & Beauty. When Eleanor isn't editing her own beauty website, grittypretty.com, she is a Beauty Ambassador for SHOP Til You Drop magazine. In April 2013, Eleanor was awarded the highest achievement in fragrance journalism, The 2013 Jasmine Award for Journalistic Excellence, which is an internationally-recognised beauty industry award.