Brightening, lightening and whitening products were first seen in the Asian markets, with the aim to reduce the appearance of pigmentation and dark spots caused by sun damage or hormonal changes.
Pigmentation, which is caused by the body’s overproduction of melanin, comes in a variety of guises – from pale patchiness and subtle darker spots to a cluster of freckles and pregnancy-related melasma.
Now, as Aussies embrace the movement towards more luminous, spot-free skin (hello non-pigmentation poster girl, Cate Blanchett), the beauty industry is growing to a mind-boggling size thanks to consumer demand and evolving science and technology.
So, what to choose from this ever-expanding selection of products? There are many ingredients (including natural), which can brighten skin. Here’s our top 5 picks..
Lancôme DreamTone, $105;
Available in three varieties – one for fair, medium and dark skin – this cutting edge formula targets redness, sallowness and even hyper pigmentation. Featuring pink and copper pigments to illuminate the complexion, this new serum is designed to be used morning and night in conjunction with your moisturiser and SPF.