ianca Cheah founded Sporteluxe back in 2012 from her kitchen table. Bianca had graduated from Interior Design, was modelling, working for a media company and had worked for an online e-commerce startup. Inspired by this but wanting to work for herself, she started her own e-commerce platform selling sun safe designer beach umbrellas and accessories. Her first business was fairly successful, but with an ignited passion for entrepreneurship, Bianca decided to sell it to make way for something greater. Following on a few months later, Sporteluxe was born. What started off as a personal blog, borrowing clothes from PR to shoot, writing news stories and product reviews, is now a global wellness empire. Sporteluxe produces up to 208 stories per month of inspirational and educational content to a highly engaged audience. By being disruptive in the digital publishing space, and capitalising on the use of her social media and the Sporteluxe platform, Sporteluxe now boasts a combined following and readership of over 1.8 million. On top of this, Bianca is a qualified yoga instructor and a wellness advocate, and is heavily involved in the startup scene. She is extremely passionate about promoting wellness, entrepreneurship, and women in business. Sporteluxe is a resounding voice for female bosses all over the world.
Bianca’s social handle @BiancaMayCheah and @Sporteluxe, is a true reflection of her work ethic, but conversely comes her unshakable belief that once you have found a job you love, you’ll never work a day in your life. Bianca feels her success with Sporteluxe results from building a passionate, highly skilled and dedicated team who share this truth.