Exclusive: Mimi Elashiry talks swimwear, Instagram tips & fitness

Mimi Elashiry
Photo: Mimi Elashiry shot by Emily Abay

With over 780,000 Instagram followers and a debut swimwear collaboration with Glue Store, Australian model Mimi Elashiry is a force to be reckoned with. We were lucky enough to capture the brunette beauty in the new boho-inspired range, ‘Cheeky Swim’, as well as get an insight into her life.

Mimi Elashiry talks swimwear, fitness and social media

Photography by Emily Abay | Hair and Makeup Ania Milczarczyk

Mimi Elashiry

Q: Congratulations on your Cheeky Swim range. How did it all come about?

“Thank you! How lucky am I? I guess it was a natural progression. I have been working as the face of Glue stores for over a year. It’s a great team and we all get on famously. The idea to do swim seemed to make sense to everyone so here we are.”

Mimi Elashiry, Cheeky SwimQ: Were you hands-on in the design process?

“Yes very, I was given full creative control around the idea, the beauty of working with Glue Store was that there was someone to reign me in when my ideas went a bit too crazy!”

Q: What is your favourite piece from the collection?

“It’s changed numerous times! I love the Cheeky Swim Pieces Of Me one-piece. It’s colorful, quirky and is literally little jigsaw pieces of me. Moroccan inspiration, frills, a low back, high cut legs and patchwork that flows against the musculature of your body. It’s everything I love. Then there is the black bikini – every girl needs one!”

Q: You’ve got such a huge international following on social media. How did it all start for you?

“It’s really developed over the years. I can’t really pinpoint how or why but when I travel the audience really responds to that and I see my numbers grow.”

Q: What is off-limits when it comes to social media?

“Never post something that you will look at in time and ask – “what was I thinking?”

Mimi Elashiry, Cheeky SwimQ: What are your top tips for a perfect selfie?

“Good lighting! And a beaming smile (from your eyes usually)”

Q: What is your favourite Instagram filter? Do you use any other editing apps?

“A6 on VSCO”

Q: Who are some of your fashion icons?

“It changes all the time. I can’t say I have a fave. I like women from all walks of life who wear their fashion choices with confidence.”

Q: How do you stay in shape?

“I exercise everyday and depending on how I feel that day usually first thing in the morning – whether my body wants a run on the beach, a run up the stairs to Byron light house (woah intense) a long walk after dinner, boxing at home, dancing around in the back yard, circuit training (with jump rope and burpees etc.) some yoga, or maybe even just a rest day. I am a big believer in listening to your body and not pushing it so hard you burn out.”

Orchard StreetQ: Where are your favourite places to go in Sydney?

Orchard Street – amazing vegan organic coffee, food, smoothie and juice bar!

Perfect Potion is where I buy all my essential aromatherapy goodies.

Smile Please Photo First on King Street in Newtown for all your analog camera needs.

About Life for a quick organic supermarket shop.”

Q: What’s next for you?

“I actually just randomly booked flights to visit London and Amsterdam with my boyfriend for 10 days in 2 weeks! Love a spontaneous trip! I’ve never been!”

Mimi Elashiry

Mimi Elashiry

 

10 quick questions: 

Yoga or Pilates?

Barre! It’s kind of like a combo of the two

Meditation or a run?

Run

Coffee or juice?

Depends how I feel on the day

Beach holiday: sunbed or SUP?

SUP

Tights or shorts?

Shorts

Bikini or one-piece?

Bikini

Drama or comedy?

Comedy

Personal trainer or gym class?

Gym class

Ear buds or headphones?

Buds

Party or DVD?

Party

Mimi Elashiry Mimi Elashiry Mimi Elashiry Mimi Elashiry

Follow Mimi on Instagram @mimielashiry and @cheekyswim_