Beauty retailer Fresh, discover beauty online, is celebrating its 10th birthday this month. To celebrate the milestone, we caught up with Fresh beauty editor Joana Calado to talk all things natural beauty. Plus, we share five of our fave natural beauty buys.
Why has interest in natural beauty products increased so much recently?
Consumers are now very aware of the ingredients in make-up and skincare. Today there are so many natural alternatives readily available that it is becoming increasingly unnecessary to use products that contain harmful ingredients. Natural products are no longer niche and well-known brands have also created “alternatives” to satisfy consumer demand which is very positive.
How has the range of natural beauty brands you stock on Fresh, evolved over the last 10 years?
Our range is huge! Ten years ago a customer might have been limited to a couple of brands, now the range is expansive with approximately 60 to 70 natural beauty brands. This doesn’t include the “big brands” which have also created and launched natural alternatives.
How does mineral make-up compare to conventional make-up?
Mineral make-up is by far the healthiest make-up choice. It contains fewer chemicals than regular make-up and certain ingredients, like zinc oxide, have a very calming and soothing effect on the skin. Dermatologists highly recommend it for its breathability as it does not block pores. However, not all mineral brands are created equal, so it is important to look at what ingredients are used! Two of our most popular mineral brands at Fresh are definitely Bare Minerals and Jane Iredale.
What about organic skincare? Any brands that should be on our radar?
Another one of our most popular natural brands is Eminence Organic Skincare. This a fantastic brand that uses only the best, organically-grown ingredients available. What sets this brand apart from others is their amazing and huge range of products. They offer everything organic from peels to targeted skin treatments, cleansers, toners, haircare, body care and sunscreen. This is one the few brands that have a wide range of products with amazing ingredients and natural technology. For instance, they have products containing natural vitamin A and beneficial oils such as pomegranate, macadamia and rosehip.
Sporteluxe’s five fave natural beauty buys from Fresh
Eminence Organic Skincare
Firm Skin Acai Cleanser, $55
It turns out antioxidant-packed acai isn’t an awesome superfood, it also has beauty-boosting benefits too! Designed to nourish dehydrated skin, this anti-aging cleanser uses acai juice to tone, hyaluronic acid to diminish fine lines and seabuckthorn oil to deliver a hydration hit to the skin.
Eminence Organic Skincare
Tropical Vanilla Sun Cream, $100
What could be more perfect for summer than a natural sunscreen that smells like vanilla? As well as offering broad spectrum UVA and UVB protection, this luscious cream also contains nourishing shea butter to moisturise at the same time.
Translucent Bronzing Tint, $67
Skip the foundation and get your glow on minus the sun damage with this luxurious mineral-based face tint.
Sugar and Butter Lip Exfoliant and Plumper, $42
Talk about a clever natural two-in-one for luscious lips! One side gently sloughs away dry skin with organic brown butter, the other side gives a hint of colour and makes your pout appear plumper. Genius!
Spruce Warming Bath Essence, $16
This soothing combo of essential oils is perfect after a stressful day. We love the addition of hydrating jojoba oil and the invigorating scent.