Psst, have you heard the whispers of an exclusive Nike gym called 45 Grand? The only real evidence we’ve seen of its existence are the Instagrams with the hashtag #45grand, in which only elite media and high profile models aka: Karlie Kloss show off their personalised lockers and their sweaty post-training selfies’.
Nike’s 45 Grand, the most exclusive gym in the world
Housed in a former metalwork shop in Lower Soho, the ultra-cool 45 Grand is the pinnacle Nike+ studio. It is the most exclusive Nike+ Run Club and Training Club destination, open by invitation only to VIP Nike+ members and media.
Boasting flagship Nike+ services, including NIKE+ training club digital services, the space is designed for athletes and individuals who are serious about their fitness. Offering the opportunity to train alongside some of the most experienced Nike expert coaches (like Canada’s Nike Master Trainer Eva Redpath who flew up to New York to coach me), you’re almost guaranteed to smash your goals. It also serves for those who are fashion conscious too, as there are dedicated areas for guests to view the current Nike Women collection and preview long-lead seasonal collections first.
Designed by architect rafael de cárdenas alongside art director Jen brill, the contemporary interiors further bring the Nike brand philosophy to life. I’m talking sleek, open spaces and modern relaxation lounges.
Combining, NIKE+ running and NIKE+ training club digital services, live experiences, and expert training, I can attest that 45 Grand is possibly the chicest and most exclusive gym I have visited.
- The changing room lockers that have screens embedded in them, displaying the users name and messages
- The upstairs lounge or meeting space showcasing Nike’s latest footwear, which would not look out of place in a high end fashion boutique
- The many mirrors with the #BetterForIt hashtag displayed. Hello perfect iPhone selfie!
- The racks of the latest women’s training collections on offer to buy