Watch this empowering Nike video for women #betterforit

Launching its #betterforit campaign yesterday, Nike’s latest initiative is targeted at inspiring women to be active, take on new challenges and smash their personal fitness goals.

More than just a hashtag, the campaign focuses around a series of relatable and light-hearted videos, which aim to support and motivate women’s athletic journey. The videos will also include insights from top athletes, including four-time Olympic gold medallist Allyson Felix.

Go ahead and watch Nike’s first #betterforit video here! We guarantee you’ll be inspired to get moving.

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Emily has a passion for writing, travel and all things beauty, adhering to the idea that what we put on our skin is just as important as what we put in our bodies. Living a holistic lifestyle is key for Emily and she loves mixing up her training sessions with boxing, free weights and Bikram yoga. Emily hopes her writing will educate readers on fresh ways to lead a healthier life as well as inspire them to experiment with trends and hone their own personal beauty style.