Running Bare’s latest campaign is the ultimate fitspiration

We’re lacing our sneakers and hitting the gym here at Sporteluxe HQ after perusing the uber sexy Spring/Summer 2015 campaign from Running Bare, “RB Fit Club”.


The sporty-chic images, shot on and around Sydney’s Maroubra Beach, and featuring world-renowned models Georgina Fowler, Annabella Barber, Zoe Clarke and Monica Cross, are the ultimate fitspiration.

Not surprisingly, the new collection itself is equally eye-catching. With vivid colours, bold geometric prints, a hint of leopard and a touch of mulberry (we told you it was the new black), Running Bare’s active wear has us breaking free from our winter monochrome-obsession and ready to embrace the vibrancy of spring.

“The main objective of this range is to ensure each product has a flattering fit on the body, making women look and feel gorgeous,” says Design Director, Yolanda Powell. “This season we’ve created a collection that is alive with vivid colours, bold prints and luxe fabrications, making anyone who wears it feel and look good.

“The woman that wears Running Bare truly enjoys fashion… She wants her active wear to be an extension of who she is and what she stands for. Our Spring Collection delivers this for her.”

Check out Running Bare’s SS15 campaign and follow the rules of R.B Fit Club:

  1. Days are getting longer, so shorts should get shorter as things heat up!
  2. Stand out from the crowd and go your own way in graphic prints and bursts of bright colour. Mix and match to create your own sporty style that packs a punch.
  3. Express your workout personality and back it up with texture and style. Embrace the monochrome trend as well to look and feel sexier than ever as you sweat it out.
  4. Turn your everyday workout into a playground of colour and pattern that will inspire you to move.

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Growing up on the Northern Beaches of Sydney with a love of the outdoors, Georgia has always led an active lifestyle. She has a passion for health, fitness and fashion, and loves to travel and try new things. Along with her position at Sporteluxe, Georgia works as a fit model for global fashion brands including Bassike and Christopher Esber, combining her interest in fashion with her dedication to healthy living. She graduated from the University of NSW with a Bachelor of Media (PR and Advertising) and initially pursued the public relations field but was always drawn to journalism due to her love of reading and writing. For Georgia, life is about balance. She leads an active and fulfilled lifestyle and nourishes her mind and body but won't shy away from a burger and wine!