If there’s one store that I just have to take a ‘squizz’ at, whilst on my way to Woolworths for my weekly grocery shop, it’s Seed. It just stares at me as I come up the elevators, practically beckoning me in. Just a quick browse, I say. But, 30 minutes later and I’m leaving with an armful of shopping bags—I can’t help it!
Known for their beautifully designed apparel, accessories and footwear (I’ve still got their leopard print espadrilles) for women, teens, child and baby, Seed is an Australian family favourite. Not to mention, one of my personal favourites.
Now, Seed has answered my fitness prayers and launched Seed Sport! What a cracking idea! I mean, come on, as if I don’t stalk them enough. From studio to street then to the kitchen fridge, which is what my life looks like; Seed Sport has quite literally blurred the lines between leisure and performance. Bridging function (my favourite part) and style (which they nailed) to bring a very wearable, versatile and sophisticated capsule collection. Whilst their clothes are easy on my eyes, they’re also a delight to wear (and workout in as you can see below).
But wait, there’s more! The technical performance fabrics are loaded with enhanced features such as water resistance. Yes, tried and tested during this hour-long workout/ photo shoot and hoorah…no wet patches for me.
The collection has just dropped, so stock up now before they sell out.