Alert: This Understated New Activewear Brand Is About To Be Everywhere

It's premium without the price tag.

Avril Rae for Kula Athletic

Building your workout wardrobe is a skilled art. It takes time, practise and a whole lot of mistakes (read: leg warmers). But one thing we’ve learnt from years in the athleisure game is that—just with your regular clothing—classics will be your saving grace.

While the bright, bold items certainly have their place, it’s the high-quality, timeless pieces that prove key to nailing effortless style. Trust us, a full-blown statement ensemble will have you turning heads in the gym…for all the wrong reasons.

So when we heard news about an up-and-coming activewear brand that was subtle but stylish and used premium fabrics at an affordable price point, we needed to know more.

Enter: Kula Athletic.

Born in Sydney, Kula Athletic is setting itself apart from other activewear brands with a mission that’s, well, pretty simple: to create authentic, premium activewear that looks and feels great. Disenchanted by her corporate career, the founder, Kelly Chow quit her job to follow what truly inspired and motivated her: movement. As a yogi and Latin dancer, Kula Athletic was Kelly’s passion project that became a reality.

With fabrics sourced from all over the world—including premium technical fabrics from Italy and Taiwan and also Australian organic cotton—the brand prioritises comfort and functionality but hasn’t skimped on style. Plus, they’re high quality without the high price tag, offering an affordable range that also gives back to the community—for every garment sold, $2 is donated to alleviating poverty and inequality in Sri Lanka, where the garments are made.

The first drop makes a strong case for ‘less is more,’ with contemporary styles in flattering silhouettes—high-quality pieces that will withstand the test of time. Check it out for yourself or shop our top picks below.

1The Willow Bra

Willow Bra in Caribbean & Ally 7/8 Legging In White

All KULA bras are triple lined with removable padding and under bust elastic for optimum support and coverage—it’s one of the things we love about them. Our top pick is the Willow Bra, which provides low to medium support making it perfect for yoga, Pilates, barre and other low to medium intensity exercise.

Shop Willow Bra. 

2The Havana Compression Legging

Ashley Tank in Black/Cherry & Havana Compression Legging in Black

They’re skinny and high-waisted, keeping you hugged in all the right places. Made from luxuriously soft Italian performance fabrics, they In other words, everything you want from your workout leggings.

Shop Havana Compression Legging. 

3The Mila Crop Top

Mila Crop Top in Ash & Ally 7/8 Legging in Blue

We might’ve mentioned that crops are the new tops before. They’re flattering and functional, with less fabric to get in the way. And this one, from KULA is particularly on point. Crafted from an Italian neoprene-like fabric, it’s soft and supportive and it’s the perfect length showing just enough but not too much.

Shop Mila Crop Top.