PSA: Topshop Is Giving Away Blue Algae Lattes

Buy denim, get a denim latte.

Topshop, blue algae latte
Image: Topshop Australia

It’s not every day your morning latte matches your outfit (unless you’re rocking beige, of course) but don your denim and visit Topshop this month and it will. Yep, every Thursday throughout April, Sydney’s CBD store will be serving blue algae lattes from a chic, Instagrammable cart.

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Inspired by Topshop’s best-selling product (hint: jeans), the lattes are seriously blue. They’re available to be purchased but—here’s the kicker—they come free if you buy denim.


Purchased your denim outfit and enjoyed your denim latte, what’s next? It’s time to get styling. Read our rules for wearing jeans with sneakers (it can be done!) and check out these styling tips from Icon.  


The pop-up cart comes complete with neon signs, coffee memes and cute baristas decked out in denim—it’s an IG snap waiting to happen. It’ll be serving lattes two ways: hot sprinkled with blue algae powder or ice-cold topped with baby-blue fairy floss.

Fairy floss aside, blue algae has a number of health benefits. It’s said to contain six times more antioxidants than blueberries; 22 times more iron than spinach and six times more calcium than cow’s milk. So you can feel good on the inside and look good on the outside from your double denim combo.

As the global fashion label sells one pair of jeans every ten seconds, we won’t be surprised to find work-goers swapping their golden lattes for the baby-blue version.

Find out when the cart will be manned by visiting the Topshop blog and scroll down to get your insta inspiration below.

Don’t live in Sydney? Melbourne residents can get their fix from Matcha Mylkbar instead.

Topshop, blue algae latte
Image: Topshop Australia
Topshop, blue algae latte
Image: Topshop Australia
Topshop, blue algae latte
Image: Topshop Australia
Topshop, blue algae latte
Image: Topshop Australia
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Growing up on the Northern Beaches of Sydney with a love of the outdoors, Georgia has always led an active lifestyle. She has a passion for health, fitness and fashion, and loves to travel and try new things. Along with her position at Sporteluxe, Georgia works as a fit model for global fashion brands including Bassike and Christopher Esber, combining her interest in fashion with her dedication to healthy living. She graduated from the University of NSW with a Bachelor of Media (PR and Advertising) and initially pursued the public relations field but was always drawn to journalism due to her love of reading and writing. For Georgia, life is about balance. She leads an active and fulfilled lifestyle and nourishes her mind and body but won't shy away from a burger and wine!