As the temperatures drop and sunlight lingers a little less each day, sometimes we find it helpful to daydream about our sunny holiday wardrobe. And YOOX, the world’s leading online lifestyle store for fashion, design, and art, just made that pretty easy.
They’ve joined forces with We Are Handsome and the Great Barrier Reef Foundation to present YOOX Loves the Reef, an exciting (and incredibly stylish) charity project supporting the preservation and restoration of Australia’s Great Barrier Reef.
Introducing, YOOX Loves The Reef
The project is an exclusive six-piece swimwear capsule collection that’s inspired by the reef’s ecosystem. Featuring two one-piece styles, two bikinis, leggings and a tee, it’s, as expected, very holiday-ready. And not just because the styles are flattering, bright and beachy. They’re also incredibly versatile, too. That is, they’re almost too beautiful not to pair with a maxi skirt or jean short for post-beach drinks.
“Working with YOOX on this campaign has been a fantastic experience for us to contribute to a cause that is so close to our hearts. Having explored the Great Barrier Reef several times, we know its value, significance, and beauty – inside and out. We couldn’t be more thrilled to partner with YOOX and their efforts to bring awareness to the dangers that face the Reef,” says Jeremy Somers, We Are Handsome’s Founder & Creative Director.
Best of all, by purchasing even just one item from the collection, you can contribute to the work of the Great Barrier Reef Foundation in Australia, helping to protect and conserve the Reef and its habitat.
“The Great Barrier Reef is beautiful, diverse and under threat. Now, more than ever, we all have a responsibility to protect and preserve it. The funds raised through this partnership will do exactly that. They will be directed towards projects with large-scale impact, developing solutions to the threats facing one of the world’s seven natural wonders,” explains Anna Mardsen, Great Barrier Reef Foundation’s Managing Director.
So, if you are as obsessed with swimwear and supporting the environment as we are, getting your hands on a suit from this unique brand union is an absolute must. Shop the entire collection here.