Looking for a new pair of workout tights? Hilary Swank knows where to get a super stylish pair. Want to learn how to write code? Karlie Kloss has got you covered. Or perhaps you’re in the market for a new all-natural lipstick? Don’t sweat it, Jessica Alba to the rescue.
Beyond the bright lights, actors, models and musicians alike have emerged as powerful and influential tastemakers in the entrepreneurial world. Sure, some brands are unmistakably (and unapologetically) affiliated with celebrities. Meanwhile, others are a little more discreet, like the eleven you’ll find ahead.
1. Mission Statement
Tied to: Hilary Swank
Award-winning actress, Hilary Swank has never been one to shy away from a workout (hello, Million Dollar Baby!) So, it should come as no surprise that she launched her own active and leisure wear. Called Mission Statement, the actress’ stylish line is designed to take you from the tennis court (her current workout of choice) to brunch and even work.
2. Kode with Klossy, Klossies
Tied to: Karlie Kloss
Karlie Kloss is one of the highest-paid models in the world, but she’s managed to find time for some new entrepreneurial and philanthropic initiatives. Kloss has collaborated with Milk Bar on Klossies—wheat-free, dairy-free cookies that raise money for charities. She’s also launched Kode With Klossy Career Scholarship, a coding camp for young women. “We’re aiming to support and inspire girls to realise their potential and to learn this really empowering life skill,” Kloss told Teen Vogue.
3. Bionic Yarn
Tied to: Pharrell Williams
Pharrell Williams is a man who wears many hats (literally, and figuratively). Most recently, he’s joined forces with Tyson Toussant and Tim Coombs, as the Creative Director of Bionic Yarn, a company that develops fabric out of plastic waste collected from our oceans. Brands like Topshop, Cole Haan, G-Star Raw and Timberland have already incorporated Bionic Yarn into their respective products, and we’re sure we’ll see more of them in the future.
4. The Honest Company, Honest Beauty
Tied to: Jessica Alba
Jessica Alba may be known for her movie roles and style icon status, but she’s also paved a path in the business sector thanks to her ethical lifestyle brands, The Honest Company and Honest Beauty (more on that here). We’ve also heard that there may be a haircare line in the works—fingers crossed!
5. Goop, Juice Beauty
Tied to: Gwyneth Paltrow
Curated by actress, Gwyneth Paltrow, Goop is a luxe online lifestyle publication that houses exclusive recipes, travel features as well as wellness tips and tricks. In addition to the website, Paltrow has also launched an organic skincare and makeup line, goop by Juice Beauty.
Tied to: Carrie Underwood
In 2015, mother and country music star, Carrie Underwood collaborated with Dick’s Sporting Goods, to create Calia, an activewear collection that’s feminine, comfortable and, most importantly, sweat-friendly. Calia is still going strong today, and from what we’ve seen of the line, we likey.
Tied to: Michael Klim
Milk and Co, the skincare company co-created by Olympic swimming legend Michael Klim has launched KLIM, a no-nonsense men’s skincare and fragrance line. Formulated with naturally active, marine ingredients such as nori and spirulina, the range is effective and wallet-friendly (win!). Furthermore, KLIM is proudly Aussie made and owned, with 100 percent recyclable packaging.
8. KORA Organics
Tied to: Miranda Kerr
Back in 2009, model, mum and organic-devotee, Miranda Kerr couldn’t find natural beauty products that actually delivered results. So, as a result, she created skincare brand KORA Organics. We’re particularly partial to their luxurious rosehip body oil because it’s a nourishing, multi-purpose product.
9. Wander Beauty
Tied to: Lindsay Ellingson
Model (and self-proclaimed beauty aficionado) Lindsay Ellingson recently released her own makeup line, Wander Beauty. The range includes dual-ended highlighter-and-blush sticks, lipsticks, eyeshadows, multitasking balms, foundations, and more. But even better, she posts tips and quick tutorials using the products on her Instagram.
10. The Super Elixir
Tied to: Elle Macpherson
The Super Elixir, founded by supermodel Elle Macpherson alongside Andrea Horwood, is an alkalizing green supplement that’s designed to increase vitality, aid digestion, and restore the body’s pH. But unfortunately, we can’t guarantee it’ll give you Macpherson bangin’ bod.
Tied to: Kate Hudson
Hollywood superstar, fashion icon and mum, Kate Hudson can now add another credit to her name: global entrepreneur. Hudson’s activewear brand Fabletics has become an international powerhouse, all in just three years. There are boutiques across the US, in addition to over 1 million VIP members worldwide.