Lan Belinky is the face behind natural skincare brand, boscia (you might be familiar with their best-selling cactus water moisturizer or luminizing pink charcoal mask (the latter of which you will receive as part of the Sporteluxe wellness kit that has just launched in Australia!).
Growing up in Japan—a country that’s at the forefront of innovative beauty trends—Lan fondly recalls watching her grandmother’s meticulous six-step beauty ritual with admiration and paying particular attention to the way her aunt applied her skincare products.
A fusion of botanical (BŌ) science (SHA), boscia was founded by Lan’s father, Gen Inomata, who was dedicated to bringing the influence of Japanese skincare to the US, when they moved there when Lan was a teen.
Upon graduating from university, Lan joined her father’s company full-time and continues to not only develop products utilising the power of plants, but also share her passion for natural skincare made from good-for-you ingredients (alongside being a boss mum of three!).
Keep scrolling for more of Lan’s story, her number one beauty tip and what growing up in Japan as taught her about the world of beauty, a space in which she was no doubt destined for.
boscia was founded by my father. He started the brand at our home and launched boscia in 2002. The office was a spare bedroom and our garage, the warehouse. It was a one-man operation and I saw him start this from the very beginning. I helped my father however way I could—fold pamphlets, ship PR gratis etc, and officially joined in 2008 after university.
Even at a young age, I always had a passion for skincare. Growing up in Japan, I would watch my grandmother and aunt’s skincare rituals and was always fascinated. In Japan, it was all about skincare, not makeup and truly where my love for skincare began.
Biggest beauty lesson I learned from living in Japan is prevention—take really good care of your skin and you won’t need makeup. Women in Japan take their skincare seriously and it’s a daily ritual.
Some of the key ingredients are:
Reduces pigmentation, hydrates skin and repairs damage. It contains 20 times more vitamin C than a lemon making it ideal for skin brightening and the treatments of hyperpigmentation. Known as “the oil of youth” among Native Inca.
Increases collagen production and leaves skin soft and supple.
The beta carotene, protein, lecithin, fatty acids, and vitamins A, D, and E found in avocado oil help moisturize and protect your skin from damaging UV rays and boost collagen.
My personal approach to beauty is consistency, I think gentle, daily care of skin is very important. I perform my regimen day and night, no exception. I look at it as dedicated time devoted to myself—which I believe is hugely important, not only for your skin, but for the soul. I also believe that beauty is very personal and there is no right and wrong—do what makes you feel good and beautiful!
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“If this were a man, I’d marry it. I have extremely sensitive, oily, breakout-prone skin and I have to be very careful about what I put on my face. This is lightweight, yet so moisturizing…I am picky about the ingredients in my products so this checks all the boxes for me. I will be buying this again and again”-catxmama (Sephora review) Find our Cactus Water Moisturizer in-stores and online @sephora 🌵💕
Yes! I like to wake up before my kids and give myself a moment and complete my skincare ritual. I start by washing my face, I always use cold water and follow with 5-6 skincare products. My skincare ritual really is a treat and can be one of the only times I’m alone throughout the day. By the time I’m complete, the kids are up and my day really starts!
My all-time favorite products are the Luminizing Black Charcoal Mask and a tie between Makeup Breakup Cool Cleansing Oil and Purifying Cleanser. I also really love our new Rosewater mist with witch hazel.
I would say double cleansing is my fave beauty tip to share—wash your face first with oil-based cleanser and follow up with a water-based cleanser. The Makeup Breakup oil help remove makeup, sunscreen, dirt/sweat and the Purifying Cleanser deep cleanse your makeup-free skin. Also, to never go to bed with a face full of makeup. I think sometimes the ‘cleansing’ step in a skincare ritual is overlooked and to me, it is key to beautiful skin.
The fact that skin still comes first. It’s not all about covering flaws but rather, prevention.