There are some influencers who seem to burst onto the scene out of nowhere — somehow boasting 100,000 followers even though you’ve never heard of them. After being everywhere for a while, these overnight superstars tend to fizzle out of the limelight just as quickly as they appeared. Then, you have the slow and steady quiet achievers. These people gradually build up an intensely loyal following over time, by being unabashedly authentic and constantly releasing quality content.
If there’s one person who fits perfectly into the latter category, it’s Aussie health and fitness YouTuber, Sarah’s Day. Sarah recorded her first YouTube video back in 2013, where she shared how she overcame hormonal acne. Ever since, she’s been posting videos on all things health, fitness and natural beauty (plus, epic workouts and hilarious vlogs) in her trademark, down-to-earth style. It’s seen her amass a combined following of more than 1 million people release an ebook, Sweat it to Shred It and her own range of protein balls with Health Lab.
Apart from being a YouTube fitness queen, Sarah is known for her cool, minimalistic style. So, it was only a matter of time before she brought out her own activewear range. And today, she announced to excited fans that’s exactly what she’s going to be doing! Sarah has teamed up with online boutique White Fox for the range and it looks like it’s going to be ah-mazing.
THE MOMENT YOU’VE BEEN WAITING FOR!!! Sarah’s Day x White Fox Activewear For the past 6 months I have been designing and developing a 15 piece activewear collection FROM SCRATCH!! Everything from the colours, cut, labelling, fabric and fit is authentically me, embodying my personality and style! I walked into our first meeting with a mood board, vision and enthusiasm, crossing my fingers that SOMEONE would understand the collection I was trying to create. I am so proud, excited and overwhelmed to announce that on the 6th of March, my collection will be going LIVE on @whitefoxboutique Stay tuned on my IG today as I will be dropping more images and info about the collection and what you can expect! Let me leave you with some key words I actually pitched in our first design meeting… Quality, Boss Girls, Ballet, Moroccan, Sport Luxe, Lifestyle, Timeless. P.s I have insane butterflies in my tummy right now because I am so ridiculously happy and proud!! #sarahsdayxWFA
The range goes live on White Fox Boutique on March 6th. In the meantime, Sarah has teased that she would be dropping more deets about the range on IG today, so keep your eyes peeled!