Born and raised in Singapore, Chuinwei attended college and university in Melbourne, Australia. After a stint in the finance sector, she decided to pursue a career in the fashion industry ― first in an esteemed fashion house, then a homegrown luxury retailer, and presently in a multi-label boutique. With an unrelenting determination and belief in all things healthy and in moderation, she watches what she eats, discredits crazy diets and exercises daily; leading family and friends around her to also want to live a holistic lifestyle. As a fitness junkie, Chuinwei is a yogi, runner and has most recently picked up jumping rope. For some time now, she has been blending her own aromatherapy goods and sketching activewear designs ― all in the hopes of being able to start her own ethical consumer goods company one day. She's already got the name picked out.