Best budget beauty buys for your 20s, 30s, 40s

Priceline, products best for your 20s, 30s, 40s

Here’s a beauty philosophy we here at Sporteluxe celebrate: you’re never too young to take care of your complexion or too old to experiment with make-up. But of course, the age of our skin can dictate exactly which products and beauty regimes work best. The great news is the ideal beauty kit to leave you looking and feeling your most beautiful doesn’t have to cost the earth either.

“These days you can find beautiful French pharmacy brands like Avene, Bioderma and Nuxe at Priceline, which makes them an affordable luxury,” says founder Sigourney Cantelo. “You don’t need for a product to be expensive to really work,” agrees Sydney-based make-up artist to the A-list, Samantha Powell. “A lot of the time it’s trial and error to find what works best for you, so it’s good if you’re not investing a lot of money as you experiment. For example, QV is a fantastic affordable brand that’s great for everyone’s skin. I use it all over every day!”

We asked Sigourney and Samantha for their expert advice on how to approach your skincare and cosmetics as your complexion changes through the decades, and their pick of the ideal budget beauty products that work.


Priceline, products best for your 20s

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Sigourney’s advice:

“Your twenties are all about protection and keeping your skin looking fresh, so sunscreen every single day is a must. Neutrogena’s Ultra Sheer Clear Face Lotion is great because it’s SPF30+ and not greasy. And I love the new Solar D sunscreen as it allows you to still get your vitamin D when you’re protecting your skin. So important now that so many of us are Vitamin D deficient.

“Now is the time to get into good beauty habits too, like removing your make-up properly. Micellar Cleansing Waters like Bioderma’s Sensibio are amazing – they literally wipe everything off in two seconds.” Try Simple Micellar Cleansing Water.

“It’s great to start using rosehip oil in your twenties too – in fact, I think everyone should, no matter what age. It’s like a multivitamin for your skin, full of antioxidants, vitamins and essential fatty acids.” We love A’kin’s Pure Radiance Rosehip Oil.

Samantha’s advice:

“You set your skin up for the next decade in your twenties. If you do the right groundwork, you’ll reap the benefits in your thirties and forties, when it’s far more flattering to wear less make-up. That means protecting yourself from UVA damage, which causes aging and collagen loss. A really good sunscreen now will save you needing Botox later!

“Now’s the time to experiment and have fun with make-up too. Knock yourself out with vivid colour on your eyes and lips. (Maybelline now have a fun range of ‘Sensational Vivids’ lipsticks.) Try a big winged eyeliner look – it’s still something you can do past your twenties, but now you can get away with anything on a more dramatic scale.

“The most common mistake people make in their twenties in not washing make-up off, which causes breakouts and all sorts of trouble for your skin. I love Bioderma’s Sensibio and Garnier do a micellar cleansing water too. I always tell clients to leave a packet of Simple wipes on their bedside table too. That way it’s always in arm’s reach after a big night out and saves you waking up to make-up all over your pillow.”

Priceline 20s products



1. Bioderma’s Sensibio H2O Micelle Solution 500ml, $39.99
2. Neutrogena Ultra Sheer Clear Face Sunscreen Lotion SPF30 88ml, $16.99
3. A’kin Pure Radiance Certified Organic Rosehip Oil 23ml, $19.99
4. QV Moisturising Cream 75g, $15.29
5. Simple Cleansing Facial Wipes 25 pack, $6.99
6. QV Intensive Body Moisturiser 450g, $22.99
7. Solar D Daily Use SPF50, $13.99
8. Simple Micellar Cleansing Water 200ml, $9.99
9. Garnier Micellar Cleansing Water 400ml, $12.99
10. Maybelline New York Color Sensational Vivids Lipstick, $16.95



Priceline, products best for your 30s

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Sigourney’s advice:

“At this age, you’re working hard and possibly have a family, so your beauty routine is more about fending off fatigue and ageing by adding more antioxidant-rich products. If you haven’t already added a vitamin A (retinol) cream to your routine, now is the time. The more concentrated retinol products work wonders, but need to be prescribed by a doctor and can cause sensitivity. Still, there are now some great over-the-counter retinol products, like Indeed Laboratories Retinol Reface.

Look for products containing vitamin C for its antioxidant (meaning and therefore anti-ageing) properties. Keep going with rose hip oil and introduce a scrub regularly too. Avene is a beautiful French brand and its Gentle Purifying Scrub is an affordable luxury.

Samantha’s advice

“It’s now worth trying products with AHAs and BHAs, which promote cell turnover and boost collagen, leaving your skin looking healthier. Likewise with products containing antioxidant ingredients like vitamin A, such as Dr Lewinn’s Daycream Moisturiser.

“There’s no reason you can’t rock a winged eye at this age, but women just tend to be busier in their 30s and need a streamlined routine. If you’re juggling kids and a career and only have five minutes to spare, it’s better to focus on skincare than cosmetics because glowing skin is what really makes an impact mos. Keep your products simple – Neutrogena is one brand most dermatologists recommend because it’s just good clean skincare that’s simple. The Hydro Boost Water Gel gives dry skin a boost.

“Invest in a really good lash curler now – that way you can get away with just one coat of a really good mascara if you’re busy. Maybelline Great Lash Mascara is a classic and L’Oreal and Max Factor do great mascaras too. Lash primers make your mascara a bit waterproof as well, without them becoming hard to take off.”

Priceline 30s products


1. Eau Thermale Avene Gentle Purifying Scrub is a beautifan affordable luxury 50ml, $44.99
2. Nutrogena Hydro Boost Water Gel 50g, $24.99
3. Maybelline New York Great Lash Mascara, $12.95
4. Dr Lewinn’s Private Formula Day Cream Moisturiser 56g, $49.99
5. Indeed Laboratories Retinol Reface 30ml, $34.99
6. Tweezerman Onyx Great Grip Eyelash Curler, $29.99



Priceline, products best for your 40s

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Sigourney’s advice:

“In your forties, you should be bolstering your skincare with serious hydrators and peptides. Continue your use of a retinol product if your skin can tolerate it – it will keep your skin turning over, producing collagen and looking fresh. Then hydrate with a really good moisturiser. Again, it doesn’t need to be expensive to work. I think the L’Oreal Paris Revitalift range is really good.

“Some make-up artists say you should steer clear of shimmer shadows at this age because they can draw attention to the lines, but I think a well placed champagne highlighter pencil on the brow bone just freshens everything up.”

Samantha’s advice:

“It’s even more important to focus on perfecting your brows, lips and eyes in your forties. That’s why it’s important to not over pluck brows in your twenties, so they still look full and have a nice shape as they naturally thin in later years.

“As your skin ages, cream blushers are the way to go as they give you a lovely dewiness on the cheek. Pat it upwards toward your temples for the illusion of a beautiful high cheekbone. Likewise for a good quality base, such as Models Prefer Argan Infused Foundation.

“Finally, a really good lipstick is a failsafe at any age, but especially so now. A light glowy red or lip stain or tint will suit most people. Putting a good lip on is like putting heels on – even if that’s all you have on with mascara, you still look like you’re dressed up and ready to go. Just make sure you use a good lip primer – if you have nice moisturised lips it gives your lipstick a much better chance of survival.”

Priceline 40s products


1. Savvy by DB Brow Highlighter Duo in Nude & Gold$6.99
2. L’Oreal Paris Revitalift Laser X3 Anti-Ageing Power Serum 30ml, $49.99
3. Models Prefer Moisture Lust Glossy Lip Tint, $7.99
4. Savvy by DB Cheek & Lip Colour 30ml, $8.99


For more on the Priceline “The Beauty of You” campaign, click here.
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Rachel Sharp
As the only media identity in Australia to have edited both luxury fashion and fitness magazines, award-winning journalist Rachel Sharp has worked in Sydney, London and Dubai, holding the position of editor on titles including Harper’s BAZAAR and GRAZIA. In 2012, she successfully launched the Australian edition of Women’s Fitness magazine, which scooped Launch of the Year at the 2013 Publishers Australia Excellence Awards. Equal parts fashion-obsessed and fitness enthusiast, Rachel – who grew up in the idyllic beach town of Port Macquarie and is mum to two young children – holds a Bachelors degree in Medical Science and Masters in Writing for Media. Despite the fact she absolutely loves what she does for a living, Rachel would still rather be surfing or snowboarding than at her computer. Carpe diem!