Last month, our incredible founder Bianca Cheah launched a revolutionary new lifestyle product that incorporates new technology to penetrate the skin barrier. They Call Her Alfie’s love gels are two extraordinary products that address common issues almost all women face in the bedroom. By applying Alfie’s BSX transdermal delivery technology, the skin absorbs and retains key ingredients faster and longer.
They Call Her Alfie’s Love Gel is a lightweight gel that may be applied prior to sexual activity to help promote a heightened and more sensitive experience. Made with the same transdermal technology as other products in Alfie’s revolutionary line; the Love Gel has two times more effective permeation of key ingredients and has three times longer retention of active ingredients than any other product on the market. However, the Love Gel stimulates, hydrates, soothes, and rejuvenates.
We spoke to Bianca Cheah, founder of They Call Her Alfie and Sporteluxe about why she created such a revolutionary product.
We love the team at Hemple, they create quality wholesome products so when it came to creating a CBD version of the Love Gel we thought it best to bring in some of the best in business.
Without getting into the boring stuff: we can deliver more key active ingredients than other brands. We have invested the time and have… clinically proven studies to ensure the product delivers. In the case of the Love Gel: as the localized area has a thinner dermis. We are well ahead of the pack in not only intimacy relevant results but also cumulative benefits when used frequently.
When would you use one versus the other? While the main difference is CBD, both formulas are different. The CBD version in addition to the core benefits may assist in the relaxation of muscles and increase overall awareness.
The tides have turned, we live in a global community where people are accepted for non-identification of gender or sexual preference. I believe that the stigma around sex needs to be considered as mainstream, this is not to say that intimacy should be devalued, in fact, I hope that by creating a mainstream product that can assist in personal relationships with themselves and others we add strength to a growing market.
Time will tell… we have a handful of conversations with other brands at the moment but we will have to see how the launch of Love Gel lands.
While you’re here, check out our coverage of the Love Gel launch.