With an innovative wellbeing bar serving up green juices and protein balls, a modern ‘Mindful Ocean’ system to assess mindfulness and on-site naturopaths, the brand new Blackmores flagship store is a haven for health and wellness devotees.
Located at Westfield Bondi Junction in Sydney, the store is a unique concept that offers a personalised wellbeing experience, revolutionising the traditional retail space. Featuring human, digital and tactile experiences, the contemporary space is a must-visit.
“Our new flagship store will provide a personalised experience for our customers to take control of and further invest in their health. We know there is a lot of confusing information out there which is why we want to personally help Australians on their journey to wellbeing through advice and education, ” said Mr David Fenlon, Managing Director, Blackmores Australia and New Zealand.
One of the hero features of the flagship is the ‘Mindful Ocean’, which was designed in collaboration with scientists at Swinburne University of Technology. This next-gen technology allows guests to watch their brain waves on a screen and observe how they change between meditation and relaxation versus active thinking.
“The ‘Mindful Ocean’ gives consumers the opportunity to assess their ability to find mindfulness, and as a result, begin to take control of their cognitive wellbeing,” explains Mr Fenlon.
As well as offering the complete Blackmores product range, the new store has qualified naturopaths on hand for consultations, advice and education on the best vitamins and supplements to help elevate your health and wellbeing.
You can also quench your thirst and appetite at the wellbeing bar, which serves food and drink products from the newly launched Blackmores’ Superfoods range. Think raw cacao smoothies, green juices and protein-rich snacks – yum!
So, Sydneysiders, if you’re looking to learn more about your health, stock up on essential vitamins and supplements or simply take some time out for yourself, then make sure you visit the new Blackmores flagship store.