When you mix a chic ready-to-wear brand with one of the world’s leading performance activewear lines, the results are bound to be ah-mazing. Case in point: New Balance’s new collaboration with American favourite, J.Crew is launching in Australia today (!!!) and it’s insanely good.
The two brands have joined forces to create a playful and super stylish collection of gym-ready essentials. Think leggings, workout tops, high-neck crops, and more. Naturally, these aren’t your run of the mill workout basics. Each piece boasts flattering and fashion-forward details that give them an effortlessly cool twist.
“The launch of the NBxJ.Crew collection is one of the most exciting things happening in our women’s business season. Our two brands have worked together on lifestyle footwear for many years. The evolution of the partnership will reveal a unique collection of performance apparel and footwear grounded in an aesthetic of timeless athletic chic.” – Deirdre Fitzgerald, VP of Apparel at New Balance.
Expect all the high tech functionalities and the comfort-factor you would expect from New Balance’s main line, as well as J.Crew’s signature aesthetic. We’re talking colour blocking, stripes, star prints and overall, an elegant-but-still-sporty vibe. Plus, with an array of cuts and sizes to suit almost any body shape, there’s really no excuse to not give your workout wardrobe the upgrade it’s been waiting for.
“Both brands approached the collaboration with the idea to create a curated collection for the stylish, active consumer. New Balance’s collection to athletes and our experience in building elite technical athletic products combined with J.Crew’s strength in sportswear and connection to their consumer resulted in a collection with the premium performance technologies New Balance is known for, that can be integrated seamlessly into the J.Crew consumer’s closet.” – Evie Moe, Head of Apparel Design at New Balance.
Oh and remember, the range may be intended for the studio, but don’t hesitate to break it out for everyday wear.