Apart from “I don’t have time to cook!”, “it’s just too expensive” is easily one of the most common excuses for not eating healthy. Trust us, we get it — wandering through the aisles of exorbitantly-priced cereals at Wholefoods is enough to send any borderline-broke gal into a tailspin. Meanwhile, you can eat like a queen on a shoestring budget around the corner at good ol’ Maccy D’s.
We know we don’t have to lecture you on why the benefits of eating a healthy diet outweigh the costs. But what we will say is that eating well doesn’t necessarily have to cost a fortune. Especially now that you can do your grocery shopping on Brandless, an online supermarket where everything costs $3 or less.
Yes, you read that correctly! The recently-launched Brandless is what you’d get if you crossed ALDI with Thrive Market. The company are fighting back against consumerist society by creating products without the brand tax. That is, they’ve stripped back the things that allow other brands to charge ridiculous prices for products, like the pretty packaging and distribution costs. Instead, you’re just paying for what actually matters — a great product.
Everything in Brandless’ extensive catalogue is cruelty-free, non-GMO and has a healthy, organic focus. This includes pantry staples like coconut oil, quinoa, oats and everyday essentials like coffee, tea and cooking oils. They also sell beauty products, cleaning products, household supplies and stationary. Every item is packaged in Brandless’ signature, style — which we actually think is pretty cool in a minimalist kind of way!
We rigorously vet, taste, try, and sometimes create hundreds of formulations for deliciousness, safety, quality, and pure goodness. From there, we partner with our suppliers to create packaging that makes sense, limits waste, and distills the values and ingredients you care about most.
Without dozens of peanut butter brands to look through, Brandless removes the decision fatigue you normally get while grocery shopping. It’s also a far more sustainable way to shop, as you’re cutting out a lot of the manufacturing and shipping resources required to get the products to you. Oh, and just when you thought it couldn’t get any better, your grocery shopping will be for a good cause. Through their partnership with Feeding America, the nation’s leading domestic hunger relief organization, a meal is donated every time you shop on Brandless.
Currently, Brandless ship everywhere in the US — apart from Hawaii, Alaska and Puerto Rico. Shipping is free for orders under $72, with a $9 flat fee for orders over that. If you’re a member of their B.More club, delivery is free for orders over $48.
You can start shopping with Brandless here.