Exclusive: Mimi Elashiry talks swimwear, Instagram tips & fitness

Mimi Elashiry
Photo: Mimi Elashiry shot by Emily Abay

With over 780,000 Instagram followers and a debut swimwear collaboration with Glue Store, Australian model Mimi Elashiry is a force to be reckoned with. We were lucky enough to capture the brunette beauty in the new boho-inspired range, ‘Cheeky Swim’, as well as get an insight into her life.

Mimi Elashiry talks swimwear, fitness and social media

Photography by Emily Abay | Hair and Makeup Ania Milczarczyk

Mimi Elashiry

Q: Congratulations on your Cheeky Swim range. How did it all come about?

“Thank you! How lucky am I? I guess it was a natural progression. I have been working as the face of Glue stores for over a year. It’s a great team and we all get on famously. The idea to do swim seemed to make sense to everyone so here we are.”

Mimi Elashiry, Cheeky SwimQ: Were you hands-on in the design process?

“Yes very, I was given full creative control around the idea, the beauty of working with Glue Store was that there was someone to reign me in when my ideas went a bit too crazy!”

Q: What is your favourite piece from the collection?

“It’s changed numerous times! I love the Cheeky Swim Pieces Of Me one-piece. It’s colorful, quirky and is literally little jigsaw pieces of me. Moroccan inspiration, frills, a low back, high cut legs and patchwork that flows against the musculature of your body. It’s everything I love. Then there is the black bikini – every girl needs one!”

Q: You’ve got such a huge international following on social media. How did it all start for you?

“It’s really developed over the years. I can’t really pinpoint how or why but when I travel the audience really responds to that and I see my numbers grow.”

Q: What is off-limits when it comes to social media?

“Never post something that you will look at in time and ask – “what was I thinking?”

Mimi Elashiry, Cheeky SwimQ: What are your top tips for a perfect selfie?

“Good lighting! And a beaming smile (from your eyes usually)”

Q: What is your favourite Instagram filter? Do you use any other editing apps?

“A6 on VSCO”

Q: Who are some of your fashion icons?

“It changes all the time. I can’t say I have a fave. I like women from all walks of life who wear their fashion choices with confidence.”

Q: How do you stay in shape?

“I exercise everyday and depending on how I feel that day usually first thing in the morning – whether my body wants a run on the beach, a run up the stairs to Byron light house (woah intense) a long walk after dinner, boxing at home, dancing around in the back yard, circuit training (with jump rope and burpees etc.) some yoga, or maybe even just a rest day. I am a big believer in listening to your body and not pushing it so hard you burn out.”

Orchard StreetQ: Where are your favourite places to go in Sydney?

Orchard Street – amazing vegan organic coffee, food, smoothie and juice bar!

Perfect Potion is where I buy all my essential aromatherapy goodies.

Smile Please Photo First on King Street in Newtown for all your analog camera needs.

About Life for a quick organic supermarket shop.”

Q: What’s next for you?

“I actually just randomly booked flights to visit London and Amsterdam with my boyfriend for 10 days in 2 weeks! Love a spontaneous trip! I’ve never been!”

Mimi Elashiry

Mimi Elashiry


10 quick questions: 

Yoga or Pilates?

Barre! It’s kind of like a combo of the two

Meditation or a run?


Coffee or juice?

Depends how I feel on the day

Beach holiday: sunbed or SUP?


Tights or shorts?


Bikini or one-piece?


Drama or comedy?


Personal trainer or gym class?

Gym class

Ear buds or headphones?


Party or DVD?


Mimi Elashiry Mimi Elashiry Mimi Elashiry Mimi Elashiry

Follow Mimi on Instagram @mimielashiry and @cheekyswim_