At Sporteluxe HQ, we’re all about healthy living and we can’t deny the feel-good effect of having strong, shiny and healthy hair, which is why we love the philosophy behind L’Oréal Paris’ Beauty of Pure campaign. Fronted by supermodel Megan Gale, the campaign emphasises the importance of nourishing our bodies, both inside and out so that our natural beauty shines through. With this in mind, we delve into four holistic ways to achieving gorgeous and glossy locks.
There is a wealth of beautifying benefits from sweating it out, including healthier looking hair. Regular exercise has proven to allow blood flow to circulate more easily to the scalp, thus providing essential oxygen and nutrients to our hair follicles, without which they can’t thrive. So go on, grab your sneakers and get moving!
The saying goes, you are what you eat, so if you’re lusting after shiny and silky hair, pay attention to your diet. Fuelling your body with quality protein rich foods helps to promote hair and scalp health, whilst beans, berries, sweet potato, dark green veggies and lentils are also full of hair-boosting nutrients.
It has been suggested that stress can cause unexpected hair loss, so keep hair thinning at bay by incorporating meditation into your routine. By focusing on a few minutes of calm each day, we guarantee you’ll reap the benefits of a positive, relaxed mind.
You don’t have to break the bank on expensive in-salon treatments in order to look and feel great. In fact, L’Oréal Paris’ new, luxurious sulphate-free Hair Expertise range is designed for salon quality results without the price tag and nasty chemicals. Designed to treat damaged, dry, coloured and frizzy tresses, the range relies on natural botanicals in place of sulphates, detergents and salts, which can strip hair of colour and essential oils. We especially love the rosemary oil-enriched L’Oreal Paris Hair Expertise EverStrong Strengthening & Repairing Mask Treatment.