How wearing Jess Hart’s lipstick could save lives

If we ever needed an excuse to wear bright pink lipstick, this would be it.

Today (September 25), much-loved Australian cancer prevention charity, Pink Hope, is calling on women and brave men to pop on some pink lippy to support Bright Pink Lipstick Day.

How wearing Jess Hart’s lipstick could save lives

Now in its fourth year, the day aims to encourage families to investigate and understand their hereditary health, specifically their risk of breast and ovarian cancer.

“There is estimated to be over 240,000 Australians at risk of hereditary cancer with 90 per cent unaware of their risk,” says founder of Pink Hope, Krystal Barter, who was a Young Australian of the Year finalist in 2012.

Pink Hope, Bright Pink Lipstick Day

Krystal, who has a family history of breast cancer, discovered at age 22 that she was positive for the BRCA1 gene – made famous by Angelina Jolie – that gave her up to an 87 per cent chance of developing breast cancer.

After bravely deciding to undergo preventative surgery in the form of a double mastectomy, Krystal found there to be a lack of information and no existing support network for her situation, which drove her to establish Pink Hope.

As Australia’s only preventative health charity, Pink Hope raises awareness for hereditary health problems and supports both men and women making challenging decisions about their future.

Along with Ange, many celebrities have actively voiced their support for this incredible cause, including Australian supermodel sisters Jessica and Ashley Hart. Under her natural cosmetics brand, LUMA, Jess has designed an exclusive hot pink lipstick named “Pink Hope” for which 100 per cent proceeds go to the foundation.

As the Sporteluxe team is passionate about women’s health, we’re extremely excited to get behind this amazing cause and will be proudly pouting our pink lips today – just as founder Bianca Cheah and yoga contributor Kate Kendall have in this image above.

Join us by wearing pink lipstick (ideally of the LUMA variety!) and voice your support by posting a photo on Instagram with the hashtag #brightpinklipstickday. It’s a beautiful, lighthearted way to support a really serious charity and health message.

If you want to get involved even further you can:

  1. Visit and ‘like’ the campaign or donate online
  2. Purchase Jessica Hart’s exclusive lipstick at
  3. Host your own fundraiser during September and help Pink Hope reach their goal of $250,000.

TIP: If you’re looking for another fashion-forward way to support breast cancer awareness, check out 1Face hot pink watches. Not only are these cool watches a funky statement piece, but for every one purchased, ModelCo will donate $10 to the National Breast Cancer Foundation – making them a ‘look good, but feel better’ time piece!