Kate Spade New York & Beyond Yoga debut active wear collection

Kate Spade Beyond Yoga

Super-feminine brand Kate Spade New York and luxurious activewear company Beyond Yoga have debuted their first active wear collaboration. Here is the inside scoop.

Introducing Kate Spade New York & Beyond Yoga 


Combining the fashion labels signature design details and bright colours with the yoga brands high quality fabrications and flattering silhouettes, we predict this yoga collection will run off the shelves.

“The collection is a blend of materials and designs we know will flatter, partnered with the iconic patterns, color pops, and design accents like bows that everyone loves from Kate Spade,” says Beyond Yoga CEO Michelle Wahler, whose pieces have been seen on the likes of Gwyneth Paltrow and Cindy Crawford.

“Both brands focus on a feminine sophistication but with a fresh playfulness,” Wahler adds. “Fashion is self-expression and can be fun and empowering—both lines appreciate that.”

The fun and stylish range was created for the on-the-go fashionista who wants to look great whilst working out and beyond. It is made up of twenty-one pieces, including bras, tanks, jackets, leggings, and skirts, in three simple, yet bold colors—black, cream, and red—with the feminine details like stripes, peek-a-boo keyholes, and bows. But don’t let the whimsical features fool you, this range is designed not only for post-yoga adventures but also the sweatiest of mat sessions.

“Through many conversations, we learned that our customers enjoy a variety of fitness activities, including classes such as yoga, as part of their active lifestyle,” Kate Spade executive vice president and chief marketing officer Mary Beech explains. “The result of this collaboration is a well-designed collection for not only the studio, but also for everyday life.”

Plus, with prices ranging from $80 to $180, the range is more affordable than most active wear brands, which is the perfect excuse to buy an entire outfit if we say so ourselves!

The only downside? This collection will be a limited edition, so you’ll need to shop fast if you want these chic pieces in your life.


Shop the collection online at katespade.com and beyondyoga.com


 

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