With her golden skin and mega-watt smile, Lara Bingle is the definition of an Aussie beach babe. So the fact that the model has now chosen to add entrepreneur to her resume by creating her own tanning and cosmetics range, The Base by Lara Bingle, makes perfect sense. We caught up with Lara and quizzed her about her health and beauty secrets, her wellness address book and why she’s pulled back from sharing her private life on social media.
Let’s talk about The Base. What made you decide to create your own range, rather than just being the face of another brand?
I think the main drive was the business side. Owning and creating something and challenging yourself. Taking risks is what I’ve always done in my life and I think finding out what it takes to start from scratch has been a massive thing for me. Creating something that’s bigger than me, you know? I’ve been in this industry since I was 16, so I’ve been talking about the same things for a long time. It’s nice to have something new to talk about.
So the idea of challenging yourself is something that really appeals to you?
Definitely. Creating your own goals and having a vision and a plan. Also, having the strength to filter people’s opinions and how they think you should do things. Just focussing on what you want to do is one of the biggest challenges.
And why did you specifically decide to do a fusion of tanning and cosmetics?
I decided to do tanning and a little bit of cosmetics opposed to a big massive cosmetics range because I personally don’t wear that much make-up unless I’m working. I grew up by the beach and a tan is always a necessity for me but I don’t like to sit in the sun. My mum was of the generation who sun baked with baby oil but it’s important for me to get a tan in a safe and healthy way.
What are your favourite products from the range that you use most often?
Probably the illuminators. I say those because they’re two totally different products. One is a matte bronze and one is a highlighter. You can put them with moisturiser all over your body to highlight the things you want to focus on.
You said you don’t wear much make-up. What would your ‘out the door in five minutes’ look consist of?
I would always wear sunscreen. I like a 50+ one. I use that and then use the LB cream which is basically an everyday BB cream that’s has a little more coverage than a normal tinted moisturiser. Then just some highlighter to contour and maybe some mascara. That’s it!
What else would we see if we peeked into your bathroom cabinet?
I use evo shampoo. I also travel a lot so I wear face masks on the plane. My boyfriend [actor Sam Worthington] and the air hostesses always looks at me weirdly when I do it but they’re very hydrating so I don’t care what I look like!
What about treatments?
I’m a massive fan of bath houses, especially for jet lag, they seem to equal out everything. New York has some great ones. There’s a really good one called AIRE it’s in Tribeca and it’s like a dream. I like going there by myself for a steam.
In Sydney, I love Smiths Organic Market and I’m a fan of Orchard St in Bondi. Kirsten has done such an amazing job. Other than that I use an app called Happy Cow all around the world. I’m vegetarian so I use that everywhere! It directs me to all sorts of interesting places- sometimes good, sometimes not so good!
How long have you been vegetarian for?
About a year and a half.
What was it that made you change?
I just felt bloated all the time and I just wanted to see if it would make a difference. I’d done so many different things but it really works for me. I don’t feel too bloated now and even in my face doesn’t feel as full.
How important is it to listen to your body when it comes to your diet?
That’s the number one thing! Not taking it all too seriously, listening to your body and keeping consistency I guess. I travel so much it’s sometimes hard for me but I do try to make an effort. I’m also lazy sometimes. Everyone is.
Speaking of food, what would you say some of your signature dishes?
I make a lot of salads. I have a salad recipe I love that has things like cabbage, celery, currants and pine nuts in it.
What else do you do for your health?
I always take fish oil and a multivitamin but I’m not usually big on supplements. Sleep and water are the two big things. Try not to overeat, especially at night. Listen to your body. It’s like trusting your intuition. Everyone is different and realising that what my best friend does might not work for me, it’s about finding what works for you.
How do you deal with stress?
I don’t really get stressed! I mean definitely there are times where things go wrong and there are different circumstances but overall I don’t get stressed. Sometimes my family and friends call me Ice Queen because I don’t get phased by too much. When you lose a parent or something like that it kind of puts everything into perspective and all the little things don’t really matter.
There’s been some talk lately about you pulling back from being so personal on your Instagram account. Was that because you wanted more privacy?
I think it was just more that there’s so little mystery out there now. I really want to know less about everyone and what everyone is doing. There’s a level of mystery that’s definitely gone and I think social media will be a passing thing. I think just finding a grounding of your life rather than making that the most prominent thing of your life. What’s why I pulled back. I still upload everyday but I just choose not to do really personal things. There are bigger things in the world than that.
For more information on Lara’s range and to pre-order products visit The Base by Lara Bingle website www.thebase.me