Saturday marked the start of Earth Month, and throughout April we’ll be putting a spotlight on sustainability.
To kick things off, we’re focusing on eco-chic fashion. You’re probably already familiar with Stella McCartney’s eco-friendly wares, Reformation’s stylish range, and H&M’s Conscious Collection. But now, as the sustainable fashion market continues to grow (thanks in no small part to Emma Watson and her new Instagram account, @the_press_tour), there’s a new crop of little-known brands taking the industry by storm.
Here are five super-cool brands that refuse to sacrifice style for sustainability. They’re loved by stylish bloggers, influencers, and celebrities alike, and they should definitely be on your radar.
Click through to see (and shop) the brands we’re loving right now.
Timeless and sexy swimsuits are this Spanish’s labels MO—as is choosing high quality recycled materials that are lightweight and soft, yet resilient and durable.
Naja is the new, eco-conscious, fair trade lingerie brand to know right now. The label boasts super-pretty bralettes, bras, and underwear as well as activewear and swimwear.
If you’re looking for sustainable and ethical sporty-chic essentials, check out Australian label, First Base. As well as playful detailing and flattering cuts, the brand is known for its use of 80% recycled fabric and 100% certified organic cotton range.
This Danish knitwear company is rooted in quality, sustainability, and a firm belief that simplicity is the ultimate sophistication. We love their selection of luxe sleepwear and simple separates.
Gwyneth Paltrow, Natalie Portman, and Amy Adams are both fans of Amour Vert, and we can see why. They adhere to a zero-waste policy, use sustainable fabrics and low-impact dyes and the range is totally chic.