News: Dion Lee launches performance line!

We sit down with Aussie export Dion Lee to get the inside scoop on his newest Performance capsule collection, exclusively for Target. Reflecting the contemporary woman, the collection will feature day-to-night clothing, active-wear and loungewear.

Dion Lee for target

What was the inspiration in wanting to design a performance range?

I was interested in designing a capsule collection that integrated performance pieces, outerwear and occasion wear. Looking at how modern women dress, there is far more integration these days in how clothes work within a variety of contexts.

Dion LeeWhat are the key features?

Perforated nylon, Ombre Jacquard Knitwear, silk and cotton shirting and bonded neoprene accessories. I have often used technical fabrications and finishes within my own line and was interested in using these elements to inform the design.

Talk to me about the colours and prints that you have used and what made you choose these colours?

The colour pallet was inspired by heat thermal, using warm and cool colours that felt modern and worked within the variety of contexts that the collection was designed for.

How many pieces are in the Dion Lee for Target capsule collection?

35 pieces across apparel and accessories including shoes.

How do you see the health and fitness market merging with the fashion market? Do you think this is (a) trend?

I think health and wellness is a growing movement that alot of people are deeply interested in. It makes sense then for people’s fashion choices to become more integrated with function and comfort, bridging both areas. I also think that the casualisation of dress in the workplace has also allowed for the growth of the performance wear market.

The range will be released on the 2nd of July, 2015 available at 35 selected stores nation wide.

 

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Olivia Boyd-Smith
Olivia wholeheartedly embraces all things health, fitness and beauty-related in her everyday life. It is more than a passion to her, it is her lifestyle. Studying a combined degree of Communications and Business, Olivia hopes to branch into the Corporate Beauty world where her business mind and passion for nutrition and beauty from the inside out can combine. Exercise is an integral part of Olivia's lifestyle. With 16 years as a ballerina she strongly believes in moving her body every day. Her interests include running, Barre body and reformer Pilates. Olivia has worked with skin Doctors for the past few years while studying, which has allowed her to acquire a vast knowledge of all things skin and body health related. This compliments her interest in nutrition and wellness. She’s also always in the kitchen experimenting with new healthy recipes, allowing her love for beauty foods to flourish. Through her writing Olivia hopes to inform and inspire and readers to live a healthy and beautiful life.