Watch this empowering Nike video for women #betterforit

Launching its #betterforit campaign yesterday, Nike’s latest initiative is targeted at inspiring women to be active, take on new challenges and smash their personal fitness goals.

More than just a hashtag, the campaign focuses around a series of relatable and light-hearted videos, which aim to support and motivate women’s athletic journey. The videos will also include insights from top athletes, including four-time Olympic gold medallist Allyson Felix.

Go ahead and watch Nike’s first #betterforit video here! We guarantee you’ll be inspired to get moving.