Smart money tips from new finance expert Canna Campbell

Canna Campbell, Financial advice, SugarMumma.TV

“We all know that money doesn’t buy us happiness, but it does buy it freedom and choice.”

We couldn’t agree more with these sage words from our fabulous and totally approachable new finance-savvy expert contributor, Canna Campbell, who we’re so excited to welcome to our Sporteluxe expert family.

Canna Campbell, Financial advice, SugarMumma.TV

Having been a certified financial advisor for the past 12 years, Sydney-based Canna has built a practice specialising in helping empower and motivate everyday people, especially young women like us (and superstar beauty vlogger Chloe Morello, who is a client) to create financial harmony, freedom and independence in their lives.

As a busy working mum with a young son who loves fashion, fitness and spending time with her girlfriends, Canna really understands what women value, and is passionate about empowering and educating them around money management. Financial fitness, in her opinion, is a key pillar to overall wellbeing and happiness.

As well as running her own boutique Financial Planning Practice in Sydney, SASS Financial Canna has a YouTube channel, SugarMamma.TV, which inspires women around the world through her savvy financial tips and tricks.

3 of Canna’s favourite quick money-smart tips:

1. It’s never too late to start and never too early to start saving and investing for your future.

2. Keep a healthy balance on everything – travel, shopping, investing, fitness.

3. Learn about the power of compounding interest. This will make you put Tip 1 straight into practice!


Did you see Canna’s first article for us, posted here yesterday? Watch this space for more of her fantastic advice over the coming weeks.

Photography by Grace Alyssa Kyo
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Rachel Sharp
As the only media identity in Australia to have edited both luxury fashion and fitness magazines, award-winning journalist Rachel Sharp has worked in Sydney, London and Dubai, holding the position of editor on titles including Harper’s BAZAAR and GRAZIA. In 2012, she successfully launched the Australian edition of Women’s Fitness magazine, which scooped Launch of the Year at the 2013 Publishers Australia Excellence Awards. Equal parts fashion-obsessed and fitness enthusiast, Rachel – who grew up in the idyllic beach town of Port Macquarie and is mum to two young children – holds a Bachelors degree in Medical Science and Masters in Writing for Media. Despite the fact she absolutely loves what she does for a living, Rachel would still rather be surfing or snowboarding than at her computer. Carpe diem!