Avocado is the American-made activewear label that delivers the fashion, fit, functionality and affordability modern women seek for their busy, healthy and wholesome lifestyles. And now the range is about to become a whole lot more accessible thanks to the opening of their first brick-and-mortar in Venice, Los Angeles.
Nestled on Abbot Kinney Boulevard, the flagship is designed to offer multi-sensory experiences for its customers and communities, featuring a spacious deck and exclusive products and services, for a dynamic and trendy new brand environment.
“The Venice community encompasses many of our brand’s inspiration; from its Southern California vibes, proximity to the beach to its historical values as a leading fashion district in Southern California,” said Ki Chung, General Manager. “Our hope with this flagship is to be the forefront in fostering a community of encouragement, love, and inspiration.”
The store will host Avocado’s highly-anticipated debut collection comprising of three different groups: activewear, lifestyle and basics, which have all been manufactured with eco-friendly materials. Avocado’s designers have focused not only on comfort and flexibility, but also on the body structure of the modern day woman. As a result, you’ll find style savvy pieces in sleek hues and super soft fabrics that feel and look great, from any angle. Not to mention the versatility of the range, which helps merge your wardrobe with your sportsdrobe, solving the inevitable dilemma of “what should I wear today?””
While this is great news for LA locals, it also gives fashionable travellers another reason to visit the beachside haven that is Venice.