The e-shop you probably don’t know about (but need to)

kitted, SingaporeMany of Singapore’s hidden gems are tucked away in places that are a little off the beaten track, and Chris Lim’s boutique fitness studio Selective Fitness – located on Tras street in Tanjong Pagar – is no exception. A certified Power Plates instructor, this cozy gym offers class options like Shape, Sweat, Rip Tide and Boxing, which comprises a variety of resistance, weight and cardio training.

Together with younger sister Xiang Jun, Lim has expanded Selective Fitness and recently launched KITTED, an online shopping destination. Fusing fitness and fashion, KITTED is all about making a healthy lifestyle attainable through practical and stylish active wear that transcends into the everyday. Understanding that the athleisure movement is a trend that has well and truly crossed over from the gym to various other social occasions, KITTED offers hand-picked functional technical apparel that is fashion forward and performance driven.

Alo Yoga, Kitted, SingaporeThe online store is a treasure trove covetable sports and lifestyle products that would motivate anyone to get up and get moving. Whether you’re a serious athlete or simply enjoy the effortless yet stylish appearance of dressing down with a spirit of athleticism, you’re sure to find the perfect piece. I especially love that the site is divided into low impact, medium impact and high impact categories so it’s easy to find the kind of active wear you’re after.

The exceptional mix of brands includes some Asian exclusives such as Heroine Sport, Daiquini, NUX and D.O.M amongst a range of international labels like Alala, Alo Yoga, Crane & Lion and soon to be launched, We Are Handsome. Expect high-end revamps of the sporty silhouette, laser cut fabrics and contrasting textures, vanquishing the myth that active wear can only be worn whilst working out.

With less than six months under this baby’s belt, anyone looking to add a touch of individuality to their wardrobe is encouraged to visit this active wear haven. Also, keep a look out for KITTED pop-ups around Singapore very soon!

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Chuinwei Koh
Born and raised in Singapore, Chuinwei attended college and university in Melbourne, Australia. After a stint in the finance sector, she decided to pursue a career in the fashion industry ― first in an esteemed fashion house, then a homegrown luxury retailer, and presently in a multi-label boutique. With an unrelenting determination and belief in all things healthy and in moderation, she watches what she eats, discredits crazy diets and exercises daily; leading family and friends around her to also want to live a holistic lifestyle. As a fitness junkie, Chuinwei is a yogi, runner and has most recently picked up jumping rope. For some time now, she has been blending her own aromatherapy goods and sketching activewear designs ― all in the hopes of being able to start her own ethical consumer goods company one day. She's already got the name picked out.