We love the cool elegance of high end activewear brand //OUT Incorporated, co-founded by Aussie sisters Lauren Gill and Libby Amelia with American Leah Hundsness. It seems we’re not the only ones too; the list of fit-living celebs spotted wearing their pieces, including Cameron Diaz, Joy Bryant, Lindy Klim, Jessica Gomes, Laura Dundovic and our own Bianca Cheah, is growing fast.
Activewear brand //OUT Incorporated Q+A
How would you sum up the current collection to someone who hasn’t seen it?
“This season features asymmetrical hems, sport bras that layer under sheer silky tees that are breathable and wrinkle resistant, high-waisted tights with twill-like compression fabrics, and all in neutral tones and sleek blacks, all the tones which women love to wear.”
Do you have a favourite piece?
“Absolutely: the Agent bra. It’s an asymmetrical sports bra that can be worn up to four different ways. It is also great for layering and creating a more directional sportswear look. It will be on sale at our Sydney trunk show this weekend too.”
Have you drawn on your Aussie background inspiration-wise?
“Women in Australia … are savvy and well-travelled. They know their fashion and are interested in standing out as opposed to blindly following a high street trend. [Australian women] have long been advocates for wearing activewear outside the confines of the gym. You just have to look inside any café or at any weekend affair to see that women have embraced workout wear as a contemporary alternative that withstands knocks and spills of everyday life.”
The pieces seem very yoga or dance-inspired. Was that a conscious decision?
“Our pieces are designed to be appropriate for a number of activities, however we do love the super-feminine energy that is an inherent part of dance and ’softer’ sports like yoga. These kind of activities are often very nurturing to the body.”
How would you wear these clothes beyond exercise?
“We have a unique view on what women want when it comes to their wardrobe. Being entrenched in the corporate world [before], we were conscious of the constant wardrobe changes we make every day. We wanted to design garments that could take us from a day in the office to a flight to Bangkok, to a run on the hotel treadmill. This is what //OUT is all about; allowing women to get more out of their wardrobe in a way that’s bold, sexy and unexpected.”