The fashion-forward activewear brand gathering celebrity fans

Out Incorporated, sports luxe, active wear

We love the cool elegance of high end activewear brand //OUT Incorporated, co-founded by Aussie sisters Lauren Gill and Libby Amelia with American Leah Hundsness. It seems we’re not the only ones too; the list of fit-living celebs spotted wearing their pieces, including Cameron Diaz, Joy Bryant, Lindy Klim, Jessica Gomes, Laura Dundovic and our own Bianca Cheah, is growing fast.

So to celebrate the opening of //OUT’s second flagship California store on July 1, and a special exclusive trunk show being held in Sydney this weekend (where all pieces in the current Spring Summer 2015 collection will be discounted by 20 per cent – hurrah!) we chatted to Libby about this unique activewear that is (in her words) “constructed for the gym but truly designed for the street”.

 

Activewear brand //OUT Incorporated Q+A

How would you sum up the current collection to someone who hasn’t seen it?

“This season features asymmetrical hems, sport bras that layer under sheer silky tees that are breathable and wrinkle resistant, high-waisted tights with twill-like compression fabrics, and all in neutral tones and sleek blacks, all the tones which women love to wear.”

Do you have a favourite piece?

“Absolutely: the Agent bra. It’s an asymmetrical sports bra that can be worn up to four different ways. It is also great for layering and creating a more directional sportswear look. It will be on sale at our Sydney trunk show this weekend too.”

Have you drawn on your Aussie background inspiration-wise?

“Women in Australia … are savvy and well-travelled. They know their fashion and are interested in standing out as opposed to blindly following a high street trend. [Australian women] have long been advocates for wearing activewear outside the confines of the gym. You just have to look inside any café or at any weekend affair to see that women have embraced workout wear as a contemporary alternative that withstands knocks and spills of everyday life.”

The pieces seem very yoga or dance-inspired. Was that a conscious decision?

“Our pieces are designed to be appropriate for a number of activities, however we do love the super-feminine energy that is an inherent part of dance and ’softer’ sports like yoga. These kind of activities are often very nurturing to the body.”

How would you wear these clothes beyond exercise?

“We have a unique view on what women want when it comes to their wardrobe. Being entrenched in the corporate world [before], we were conscious of the constant wardrobe changes we make every day. We wanted to design garments that could take us from a day in the office to a flight to Bangkok, to a run on the hotel treadmill. This is what //OUT is all about; allowing women to get more out of their wardrobe in a way that’s bold, sexy and unexpected.”


 

TIP: WANT TO TRY FOR YOURSELF?

//OUT Incorporated is holding an exclusive pop-up trunk show in Sydney tomorrow, Saturday June 13, 8am-12pm at Flow Athletic (1/134 Oxford Street, Paddington NSW 2021), with a 20 per cent discount offered only on their new season items. It’s also stocked in David Jones and on Stylerunner and Runway Warrior, and in the US in Fred Segal, Equinox in New York City and Carbon38.

TRAVELLER’S TIP:

Founders Libby, Lauren and Leah will open a new flagship //OUT boutique at 3242 East Coast Highway in Corona del Mar, California on July 1. (Their first was in Newport). Do check it out if you’re in the area!

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Rachel Sharp
As the only media identity in Australia to have edited both luxury fashion and fitness magazines, award-winning journalist Rachel Sharp has worked in Sydney, London and Dubai, holding the position of editor on titles including Harper’s BAZAAR and GRAZIA. In 2012, she successfully launched the Australian edition of Women’s Fitness magazine, which scooped Launch of the Year at the 2013 Publishers Australia Excellence Awards. Equal parts fashion-obsessed and fitness enthusiast, Rachel – who grew up in the idyllic beach town of Port Macquarie and is mum to two young children – holds a Bachelors degree in Medical Science and Masters in Writing for Media. Despite the fact she absolutely loves what she does for a living, Rachel would still rather be surfing or snowboarding than at her computer. Carpe diem!