Your beloved sneakers are about the get the Hello Kitty touch because the iconic pop culture brand is partnering with Puma on a brand new collection for the millennial ages.
The line, “Puma X Hello Kitty For All Time” includes Puma’s best known suede sneaker with a Hello Kitty refresh that will be available in infant, children’s, and yes, adult sizes (which means you’ll be able to gear up the whole family).
Released on February 8th, in celebration of the 50th anniversary of Puma’s iconic sneaker, the sneaker is decked out in signature candy apple red suede accents and Hello Kitty’s well-known red bow on the sole of the shoe.
“Cute and classy, Hello Kitty has ruled over the pop culture world for more than 40 years, and she shows no signs of stopping,” Puma announced on its website. “Today, she’s expanding her empire to include another icon: the PUMA Suede. The PUMA x HELLO KITTY collaboration hits the scene with bold hues, cheerful graphics, and stylish detailing, celebrating two style icons made to last #ForAllTime.
With a stylish and functional aesthetic, the two celebrated brands of our prominent years have finally joined together in everything we’ve wanted.
Beyond the sneakers, the collection also includes Puma and Hello Kitty-branded pants, a hooded sweatshirt, a hat (with a clear bill), a gym sack, and a backpack. All of the gear features Puma’s signature stripes and notable Hello Kitty shoutouts, and available to arm you for seriously adorable streetwear style.
You can check out the entire collection on Puma.com, and rock the 90’s-inspired wear we’ve been longing for for years (and not just on #tbts).
They are, undoubtedly, purr-fect.