The subscription box foodies will love

Catering to a variety of needs and interests, a subscription box is the perfect way to get your hands on niche products. Coupled with the ease of convince, they're definitely crowd-pleasers.

subscription box, Singapore, Made Real

If you’re anything like me, you’re probably becoming accustomed to receiving gifts at your door. In the form of subscription boxes, that is.

Catering to a variety of needs and interests, a subscription box is the perfect way to get your hands on niche products. Coupled with the ease of convince, they’re definitely crowd-pleasers.

Made Real, subscription box, SingaporeBut there is one that sounds out from the crowd. Introducing Singaporean company: Made Real. Made real initially started as a social movement to spread awareness about eating disorders and body image issues, and have expanded into healthy snack subscription box service that are catered towards those who value high-quality foods, and an active, wholesome lifestyle. The packages are carefully curated and thematic, depending on the month. Inside it, you can expect to find an assortment of home-grown and regionally produced healthy snacks, with insightful tips from a certified nutritionist.

But want to know the best part? Very soon, merely a year since its inception, you can expect to have your box specifically tailored to your personal needs and wants by an automated nutritionist. Factors are dependent on aspects like one’s health and fitness goals, dietary needs, eating habits and physical levels. How this would work would be through your unique user profiles, where sales, analytics and iterative development will help ascertain accurate and dynamic information with the help of an algorithm.

So keep your eyes peeled for this new platform, which is set to roll out on their site in the coming months. In the meantime, indulge in healthy and wholesome snacks from home-grown companies like The Whole Kitchen, Sistersfield, Spatula & Whisk, MyMaha and so much more.

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Chuinwei Koh
Born and raised in Singapore, Chuinwei attended college and university in Melbourne, Australia. After a stint in the finance sector, she decided to pursue a career in the fashion industry ― first in an esteemed fashion house, then a homegrown luxury retailer, and presently in a multi-label boutique. With an unrelenting determination and belief in all things healthy and in moderation, she watches what she eats, discredits crazy diets and exercises daily; leading family and friends around her to also want to live a holistic lifestyle. As a fitness junkie, Chuinwei is a yogi, runner and has most recently picked up jumping rope. For some time now, she has been blending her own aromatherapy goods and sketching activewear designs ― all in the hopes of being able to start her own ethical consumer goods company one day. She's already got the name picked out.