It’s hard to believe that less than 10 years ago, the epitome of ‘cool’ was having a souped-up MySpace page — complete with lots of flashy, glittery gifs that said things like ‘cutie with a bootie.’
Now, in the age where Instagram is the ultimate platform for self-expression, the opposite is true. Many of the most IG popular accounts employ a ‘less-is-more’ approach. Instead of bright, in-your-face images, you’re more likely to find a monochrome, netural aesthetic
As ‘cool’ as it is to be a minimalist now, not all of these Instagrammers actually walk the walk. That is, their feeds are painstakingly curated to look ‘minimalist’, but you get the impression that they have a secret room in their houses where they stash all their other stuff.
That’s why we’ve put together a list of some of our favourite minimalist Instagrammers who are the real deal. Their feeds not only serve as great eye candy, but they’ll actually inspire you to downsize your life through their practical tips and advice!
1. Rachel Aust @rachelaust
Brisbane YouTuber Rachel’s feed spans across fashion, beauty, travel, fitness, food and interiors — but her eye-catching minimalist aesthetic remains consistent in all she does!
2. Karien Anne @karienanne
Dutch babe Karien’s Insta feed is our go-to when we’re looking for minimalist fashion inspo — she rocks the neutral look like nobody else!
3. The Minimalists @theminimalists
This IG feed is just one of many platforms where The Minimalists share practical advice for living meaningful lives with less — they also have a podcast, blog, book and Netflix documentary!
4. Light By Coco @lightbycoco
We love that US blogger Coco integrates her passion for minimalism into every aspect of her life, from beauty to travel and even food!
5. Beck Wadworth @anorganisedlife
When you’re in the mood for some monochrome eye candy and organisation tips, you can’t go past the Insta feed of Aussie stationary brand An Organised Life.
6. Amanda Shadworth @oraclefox
Amanda Wadworth from Oracle Fox is living proof that a minimalist life can also be a stylish one. We can’t get enough of her chic, pared-down approach to style.
7. Emily Wang @emwng
If you think all IG accounts can be improved by pics of cute puppies, Emily Wang is a must-follow. She posts snaps of her two pups, Chibi and Kokoro, hanging out in her stylish minimalist LA apartment — making her feed equally adorable and aspirational.
8. Vanessa Hong @thehautepursuit
Vanessa from The Haute Pursuit has one of those IG feeds we can get lost in for hours — thanks to the clean, crisp images of her many travels and impeccable style choices.
9. Jiawa Liu @beigerenegade
Who says beige has to be boring? Jiawa from Beige Renedage puts a luxe spin on the minimalist lifestyle — and quite frankly, we’re obsessed!