Instagram inspires me in many different ways. Depending on whose feed I’m looking at, it may inspire me to hit the gym, do some food prep or book a holiday. Or, if it happens to be the feed of a fashion blogger, it inspires me to go out and buy things I don’t need! Scrolling through perfectly styled shots of the latest handbag or pair of sneakers gives me a serious case of fashion FOMO and makes me wonder “why is that not already in my wardrobe?”
Not only is this bad news for my bank balance, our constant need to buy the latest and greatest thing spells trouble for the environment, too. Not only does this fast fashion economy lead to a huge amount of textile waste (more than $140 million worth of clothing ends up in landfills each year in Australia), it’s often produced in unethical conditions like sweat shops.
It’s a reality that a growing number of socially aware and environmentally savvy women refuse to ignore. These green goddesses are popping up all over our Instagram feeds, showing us that living an eco-friendly life isn’t about forgoing showers or wearing hessian sacks. They’re living proof that a sustainable life can also be a stylish one. So, if you want to join the green living revolution but are in need of some inspiration, these are the cool chicks you should be following on Instagram.
Katie Roberts used to work in the fashion industry, but now she’s an environmental scientist with a passion for helping people get the most out of their wardrobes—without having to buy more. We love that she combines interesting facts about the environment with gorgeous shots of her clean, green lifestyle.
Australian blog Green With Me is a goldmine for sustainable living inspiration—and their Instagram account is no different. It’s full of inspiring green living quotes, handy tips and beautiful travel photos that prove that we really do live on a planet worth saving.
Aussie Jennifer Nini created Eco Warrior Princess back in 2010 (before eco living was cool) and since then has become a major player in the sustainability world. You just need to take one look at her Instagram feed to see that she’s the real deal—she lives and breathes the eco-friendly life (and still looks fashionable AF while doing it!)
At first glance, you’d be forgiven for thinking this is just a cool, minimalist fashion account. In reality, it’s that and so much more. The antithesis to fast fashion, it’s an online destination dedicated to showing people that becoming a conscious consumer doesn’t mean sacrificing style.
If you’re thinking about going zero waste (or even just reducing the amount you produce), Lauren Singer is the girl you should be following. The Trash Is For Tossers blogger documents her waste-free NYC lifestyle on her Instagram account and it’s hard not to feel inspired when you check out her feed.
This up-and-coming account is a hub for all things sustainable fashion. From announcements about new products and brands to profiles on movers and shakers in the eco-fashion world, it really does help to make ethical living easy.
Instagrammer Anita Vandyke is one seriously impressive woman. Not only is she a qualified rocket scientist, she has a great eye for creating gorgeous flatlays—which makes her Instagram feed a joy to look at. The Sydneysider is working towards a 100% waste-free lifestyle, so her feed is full of useful tips for people looking to do the same.
Chances are, you know Sarah Wilson as a journalist, present or the creator of I Quit Sugar. But did you know she’s also a passionate sustainability advocate? Her personal feed is a great source of inspiration for anyone on a mission to reduce their food wastage (we love her creative use of leftovers to whip up delicious meals!)
This account is an absolute must-follow for eco-friendly fashion inspiration. Run by eco-stylist and TV presenter Faye Delanty, it’s a gorgeous visual guide to creating chic streetwear looks with op shop buys.