Getting the first look at the latest active wear collections is every fit-girl’s dream; you’d be ahead of the latest trends, sporting all the latest gear. But for Mareile Osthus, Head of Buying at THE ICONIC, it’s a reality. In fact, it’s actually her job. And we’d be lying if we said we weren’t jealous.
So to bring you the scoop on upcoming trends, and to save you from being “so last season,” we spoke to Mareile Osthus about what’s hot and what’s not in the world of fitness fashion. Here’s what she had to say…
“As the weather starts to warm up and our summer collections are dropping in, it’s all about the 7/8 printed legging right now,” says Mareile.
We love: The 7/8 tight is an extremely flattering length as it elongates your legs without cutting you off at the calves or ankles.
“The trend is still around the darker prints but we are seeing some strong sales around pops of colour on dark bases, as well as darker floral prints,” says Mareile.
We love: Dark shades will never go out of style but don’t be afraid to add a pop of colour now and again. It’ll make you stand out for all the right reasons.
“Rhianna’s Puma Fenty capsule collection has exploded globally. We’ve equally had huge success with the range with record sales in the first few hours of the launch online,” says Mareile.
We love: While Rhi Rhi may be the only one who can pull off these uber-trendy looks, we can’t help but try. P.s. How sexy is this cross-back bra?
“There are a few trends coming through for next season that we are really excited about and we are seeing globally. The first is the retro-inspired collections. Most of the majors are throwing back to some of their original branding and revamping some original collections from apparel right down to footwear. We’re seeing some very cool new labels emerging in the market bringing the same influences into their ranges,” says Mareile.
We love: The classics – like Nike, Adidas, Calvin Klein, Tommy Hilfiger and so on – were always on point. Why not throw back to their original designs for a retro refurb?
“Keep oversized hoodies and jackets on the radar for next season, anything with a roll down neck will be a must have,” says Mareile.
We love: When it comes to being comfy, oversized is always best. Throw in a rolled neck and you’re guaranteed to stay warm to and from workouts.
“There are some very exciting new labels using metallic prints in their collections and we should start seeing them online this season,” says Mareile.
We love: There’s a reason metallics keep coming back. Buy a pair of silver sneakers and you’ll have them for the long haul.