When it comes to making sustainable lifestyle choices we all know we can do a whole lot more. But knowing exactly what you can do to help is probably the hardest part.
The site is the brainchild of Kira Simpson, a Brisbane native who was inspired by her own frustrations with shopping and trying to live more sustainably.
“I had just finished a biological science degree and was working in sales in the organics industry. My new job and previous studies had opened my eyes to issues such as climate change, environmental destruction and over-consumption. It was small lifestyle changes such as what I ate, my beauty products and how I consumed which started me on a path of discovery that eventually led to fashion,” says Simpson. “My biggest frustration while looking for fashion brands that met my newfound values was that I spent hours trawling the internet to find them. Who has that kind of time? It gave me the idea to start a one-stop marketplace which evolved into a directory and the sustainable fashion and lifestyle hub you see today.”
Since nothing makes our hearts sing like finding a totally amazing female-founded business, we had to learn more.
Since launching in 2016, the carefully curated site has been a go-to mecca for all things eco-chic with a sweeping selection of smaller, lesser known brands that focus on ethical processes and beautiful aesthetics.
While they’re planning to close the marketplace, rest assured, you’ll still be able to find out which brands are worth your business—and where to find them.
Going forward, Simpson’s vision is to educate and empower people. They’re in the process of launching a new and improved website, which will focus on relatable editorial content that’s designed to help you live a more sustainable life.
“Ethical fashion has come a long way in recent years and designers are creating beautiful, wearable clothes that look the same as the fast fashion, sweatshop made items we’ve become so accustomed to. The key difference is the majority of ethically made fashion are well made and will last longer. I want to change that consumer mindset of buying into cheap, seasonal trends and pieces you wear once and discard, to treat fashion as an investment to be loved and worn for years,” explains Simpson.
We advise you to bookmark the site immediately!