When you’re not looking for a job, it can be all too easy to ignore your LinkedIn profile. But, trust us, the career-oriented networking platform has more perks than meets the eye.
According to Jennifer Lander, business and personal coach and author of Work In Purpose, LinkedIn is the best platform to promote yourself professionally, demonstrate yours skills and build credibility as a professional.
LinkedIn allows you to build connections, whether it be for a job or business opportunity, with people in your industry of interest who you may not normally connect with offline, says Lander.
And if you are seeking a new career path, LinkedIn could help you land your dream job.
A large number of jobs go unadvertised. LinkedIn is a way to attract opportunities to you, rather than only apply for jobs or cold calling for business development.
The majority of HR managers and recruiters look at LinkedIn profiles when searching and recruiting for roles as do other people who you have connected with professional for business opportunities – if you haven’t put your best foot forward on LinkedIn you are disadvantaging yourself, explains Lander.
So—whichever position you may be in—if your profile is in need of an overhaul, you’re in luck. Ahead, Lander reveals her ultimate do’s (and don’ts!) to help make your profile seriously shine.
Keep scrolling to find out how to leverage your LinkedIn profile to your advantage!