2 Huge Sportswear Companies Are Dropping Major New Technical Styles This Week

Exciting news for active ladies!

Nike
via @NIKE

Athletes, take note. Both Nike and competitor Under Armour are dropping new technical activewear styles this week—and the innovations behind each are major.

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Nike announced the arrival of its new FE/NOM Flyknit Bra, a maximum support sports bra that is meant to “allow women to feel and look amazing while doing anything they choose,” according to Nike’s Senior Bra Innovation designer Nicole Rendone. The company has stepped up their bra offerings for women in the last few years, even hiring in-store bra fitting specialists to help women find the right fit for their body type and activity preference.

“It is the most important piece of apparel for the active woman—a good one enables women to play sports, and sports can give women confidence in life,” says Janett Nichol, VP of apparel innovation. This is the first Nike women’s bra that uses their signature Flyknit material, which is woven with ultra-soft nylon-spandex yarn that makes a garment that’s seamless, offers compression, maintains shape, and is comfortable,

“Nike Flyknit allows us to be incredibly precise in a single layer,” says Nichol. The technology allows designers to engineer every stitch for specific performance benefits, like breathability panels, cooling in essential zones, and extra support in essential areas. Plus, it looks really cool—and ultra comfortable.

Under armour arris collection
Under Armour Arris 2.0 Collection for women

Meanwhile, Under Armour debuted their Arris 2.0 Collection for women. Developed at the Maryland-based company’s new innovation hub and design facility, UA Lighthouse, the Arris Collection contains includes a bra and legging combination that “lets women push limits physically without sacrificing style.”

According to UA, the new styles are totally seamless and elastic-free (even the waistband!). The line consists of pieces with tight-fitting form without using Spandex, providing great stretch and recovery without collecting water—these are the fastest drying fabric UA has ever put to market! And the company did it all in under five months at the brand new UA Lighthouse, where designers worked with technology like 3D imaging, printing, and body mapping.

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Sporteluxe is Australia's most influential luxury fitness and fashion digital publication, posting up to six stories and/or videos daily to inspire its global audience to live healthier, more fulfilling lives. Its head office is located in Alexandria, Sydney.