Whether it’s sulfate-free shampoo or paraben-free foundation, natural beauty is becoming more ubiquitous as we become more familiar with—and wary of!—the chemicals used in makeup, fragrances, and skin care. It’s never been easier to find an organic or natural alternative to your go-to mass market product, thanks to some incredible, clean online stores curating the best toxin-free brands—like the six we’ve listed below. This handy roundup breaks down exactly where to find everything from natural lipsticks to eight-free nail polishes. Keep scrolling, and get ready to go clean.
New York-based natural beauty store, CAP Beauty, was created by Kerrilynn Pamer after her clothing and jewelry store Castor & Pollux started filling with her favorite natural beauty finds. After deciding to pursue her passion for clean products full time, she created CAP Beauty (and a slick online store!) alongside friend Cindy DiPrima. While not everything’s organic, the entire store is all-natural, with a lot of organic finds sprinkled in. While you’re shopping, be sure to check out the blog for some hand natural beauty tips.
Brands: Keys, Kjaer Weis, RMS Beauty, Pai Skincare, Butter Elixir, Zoe Organics, Livwell, and many more.
December is knocking and Cindy is sharing her winter picks on The Thinking CAP. This time of year, she’s drawn to everything that glitters. Shimmery eyes, Matcha pots dripped in gold and gold-flecked mists for golden locks. Head to the link in bio for more on everything she’s loving right now. Photo by @vonpamer. #TheThinkingCAP
Founder Dara Kennedy has an impressive beauty-based CV, having worked at Elizabeth Arden, Soap & Glory, and Living Proof before going out on her own. About 15 years ago, she discovered a personal interest in natural products, and noticed how great she looked and felt after using clean beauty. She now runs her company out of San Francisco, stocking brands like Bottega Organica and Suntegrity as well as undiscovered clean beauty labels. Delivery costs are pretty low—$5.95 for standard shipping and free if your total order value exceeds $65.
Brands: Vintner’s Daughter, The Organic Pharmacy, Suntegrity, Bottega Organica, and more.
After founder Ana Congdon became pregnant, she really cracked down on her beauty routine, culling anything that didn’t hold up as natural from her vanity. Around this time she launched her online store, LeVert Beauty and began stocking around 30 effective, clean beauty products. Standard shipping is $8, but if you spend over $75 delivery is free.
Brands: May Lindstrom, Kypris, Kjer Weis, Vapour Organic Beauty, Kahina Giving Beauty, and more.
No matter what obscure natural beauty product you’re looking for, it’s likely you will find it at Credo. The store’s founder, Shashi Batra, was a founding team member at Sephora and then went on to launch the nontoxic oasis that is Credo. Shop more than 60 brands including Tata Harper and Kjaer Weis. Shipping is free when you spend $50 or more.
Brands: Kjaer Weis, One Love Organics, Dr. Jacksons, True Nature Botanicals, and more.
Have you heard of beauty drops? @skinowl developed this magical line that will ensure you are looking gorgeous. We love using the Geranium pre-flight or after a long night to boost radiance • Lavender to absorb oil the week before our cycle • Clary Sage when we need a little boost of moisture when seasonal dehydration sets in. #shopthelinkinprofile 📸💋@skinowl
You will love the clean products on BeautyKind, but you will love the company’s mission even more: To unite commerce, cause, and community. In fact, five percent of every purchased is donated to charity. There’s also a ton of great information on the site about what chemicals to avoid and why.
Brands: Vapour Organic Beauty, Meow Meow Tweet, Pour le Monde, and more.
One of the few natural beauty boutiques with free shipping, ONDA was created by fashion industry pro Larissa Thomson alongside an Australian cofounder, so they have a ton of beautiful Aussie products.
Brands: African Botanics, One Love Organics, Kiss Ready, Herbivore, Living Libations, Ten Over Ten, Shiva Rose, Aussie brands Shaya, and more.
Another pure, clean and green Australian brand we are pleased to announce has become part of ONDA, Willow Tree Lane. Inspired by nature and the therapeutic and rejuvenating qualities of plants and flowers around us. All of their skincare and bath products are made from scratch. Sourcing the best local and sustainable plant oils, extracts, butters, and botanicals is fundamental to their philosophy. All the products are affordable and come in gift boxes so are a perfect gift for those who haven’t yet made the switch to natural beauty. Larissa xx Link to buy in bio. We ship globally! #willowtreelane #australianbeauty #naturalbeauty #ondabeautynyc