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The Hottest Swimwear Instagram Trends for Summer

If you’re anything like us, an innocent scroll through Instagram can quickly turn into an expensive shopping experience—particularly since they launched in-app shopping! Instagram is the place to get outfit inspiration, and when it comes to shopping new swimwear in summer, things are no different. Seeing bikinis and one-pieces on real bodies, whether they’re your friends or influencers, makes shopping swim online so much easier.

To help you work out what to wear to the pool or beach this summer, we did the scrolling for you and have rounded up the biggest swimwear trends from Instagram. Keep scrolling!

1. Earthy Colors

Mustard, taupe, army green, and rust: these earthy, neutral colors are replacing pastels and brightly-colored florals poolside (and on Instagram) this summer. Add these shades to your swimwear lineup ASAP from brands like Peony Swimwear and ACK (shown below on Saasha).

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Sunshine and ocean swims… 🐚

A post shared by Saasha (@saasha_burns) on

 2. Ruffles

Ruffle detailing, whether sweet and soft or structured and modern, is one of the most photogenic trends on Instagram. Try Summersalt for plenty of modern ruffles, Ted Baker for ultra-feminine frills,  and Free People for something a little more boho. This look below is by Solid and Striped.

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Soaking up the sun in Miami… 💥💥

A post shared by Saasha (@saasha_burns) on

3. High-Cut Bottoms

Look, this trend isn’t going to be for everyone, but high-cut, Brazilian-style swimsuits are huge right now—or, to be more accurate, tiny. All your favorite Instagram influencers, from Mimi Lashiry to Saasha Burns, are doing it. Swimwear label Reina Olga sums up this trend perfectly on its Instagram account: “Because no bikini is ever too small and no tooshie is ever too big.” Keen to dive right into the trend? Try Fella Swim or fair trade Australian brand, In Your Arms, shown below.

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Mmmmmmmmmmmmonday 👋🏽

A post shared by M I M I (@mimielashiry) on

4. Checks

Summer-ready fashion brands like Reformation and Faithful the Label have been championing the cause of checks for a while now, and the trend is starting to filter down to swimwear too. Try this two-piece from Peony Swimwear.

5. Polka Dots

While polka dots often have an inclination to lean into Disneyland dress-up territory—ahem, Minnie Mouse—the young and fun pattern is getting a sexy upgrade when it comes to swimwear this summer. To wit: see how Faithfull the Brand and Zara are delivering your spotty fix in a grown-up only, skimpy swimwear package.

6. Red One-Pieces

You might call it a Baywatch revival because red one-piece swimsuits of all styles are having a moment. Shop the trend with brands like Summersalt and Suboo.

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