Sneakerheads have dominated the shoe market in recent years, but overall, the offerings for women were still a bit limited. Men’s sizes were standard and limited colorways meant women did not get the styles and fits that they were looking for. But now, Nike Unlaced is here to change that.
“One thing that connects all women in sport is sneakers,” the company announced in a press release. “As a performance tool and lifestyle accessory, the sneaker is a transcendent symbol of athletic and stylistic identity. Certain styles can also reveal the wearer’s soul by expressing their ethos and beliefs — especially when these intertwine with sustainable builds and materials.”
The brand recently unveiled their brand new retail concept that launched on March 27th in Paris and will be in stores this summer, and will focus specifically on the female consumer and her exact wants and needs.
“All three of these elements — athletes, innovation and product — come together in 2018 as Nike initiates four new ways of thinking about sneakers for women,” the company also said.
With designs created by an all-female team, the stores will carry shoes by women, for women, and will offer same-day delivery, one-on-one appointments with stylists, and shopping hours for VIP Nike members.
New shoes will even come with expanded, and unisex sizing, that will make previously hard-to-get pairs easier for women, and will even include the launch of the Nike Air Force 1 and Air Max lines. Yes, you’ll soon be able to snag that coveted pair of AF1’s your boyfriend has been rocking. No more frustration because your size is unavailable, or simply does not measure up to the fitting you are looking for. Get ready for that #sneakergram. It’s certainly coming.
In addition to its classic styles, which are rightfully having their moment in the spotlight yet again, the company’s top running shoes (like the Nike Epic React Flyknit) are also coming back in adapted women’s sizes that’ll help you get the look and feel for your run that you’ve been craving.
As the company is showing, sneaker culture is not only limited to men. Ladies are requesting more and more from the industry, and Nike is answering their call. And more options, when it comes to choosing our footwear, certainly can’t be a bad thing.
There’s a change in the “sneaker status quo,” as the company calls it, and we can’t wait for the revolution.