Mark your calendars and dust off your swimsuit, because this July PARAISO Fashion Fair is coming to Miami as part of the annual Miami Swim Week. The event will bring fashion, beauty, entertainment—and yes, a lot of swimwear—to Miami Beach from July 12-16.
Some of the fashion events already scheduled to take place during the festival include runway shows and presentations, cocktail parties, music series and interactive activations with some of your favorite names in style. Runway shows will kick off with Monica Hansen at 8 p.m. on Thursday night and continue over the weekend with brands like Insta-famous labels Stone Fox Swim and Monday Swimwear, as well as Aerie, Mikoh, and a group “Fashion Palette” show for Australian designers.
Plus, world-famous chefs and mixologist will be serving up food and drinks, including model/chef/restauranteur Franco Noriega’s buzzy Baby Brasa restaurant. As part of the festivities, PARAISO is also going to introduce a wellness summit that will offer up luxe beauty treatments, spiritual guidance and healing, workouts, and discussions with industry experts.
The festival is weaving technology into the experience and is building out both AR and VR spaces for visitors to test out. According to PARAISO’s website, there will be a digital scavenger hunt, housed on the PARAISO app, where you will participate in fashion and wellness virtual experiences. Every day at PARAISO events, festival-goers will be able to collect virtual AR tokens that will be stored on the app. Those who collect one token from each of the four categories (fashion, wellness, play, and mix), will be gifted with a VIP invitation to an exclusive, secret event that same evening, complete with cocktails and live performances.