We Chat To Aisha Jade About Her New Tomboy Label, Boy By Her

It's menswear with sex appeal.

Aisha Jade
Photography by Ja Tecson

You probably know Aisha Jade for her time on reality TV show, Big Brother. But unlike the other contestants—who hide from the media after their shenanigans in the house—Aisha has spent the last three years growing in the public eye.


Today, she’s known more for her tomboy fashion and carefree attitude than her days inside the house. With a cult following of young fans, she’s become a poster girl for her effortless style, which has only strengthened with the launch of her new label, Boy By Her.

Aisha Jade
Photography by Ja Tecson
Aisha Jade
Photography by Ja Tecson

As the name suggests, the clothing range is relaxed, oversized and seriously comfy. “I would hate the idea of having to put together an outfit and like, think about it. I’m more of a ‘just chuck it on, you’re good to go’ kind of girl, which boys have that luxury,” she says, explaining the influence behind the brand.

But unlike other throw-it-on labels, Boy By Her understatedly sexy, too. In fact, it was one of the key directions behind the first collection, which aimed to “bridge the gap between masculine and feminine ideals” and “break down stereotypes of what it means to be ‘sexy’.”

Aisha Jade
Photography by Ja Tecson
Aisha Jade
Photography by Ja Tecson

Already working on the second collection, we caught up with Aisha Jade in Los Angeles to find out more. Wearing head-to-toe BBH she looked the picture of effortlessly cool. Scroll down to watch the full interview and check out the behind-the-scenes footage of our day in L.A. with Miss Aisha Jay.

Refuelling at Alo Yoga for a chilled Kombucha and a cheeky shop! // Photography by Ja Tecson
Streets of Beverly Hills! // photography by Ja Tecson.