Wouldn’t it be fabulous to beauty shop like a Hollywood star… be chauffeur-driven to vast store full of indulgent products, then sip on champagne as you spend thousands on custom-recommended products with your best girlfriends? Well, you could be one of three very lucky ladies doing exactly that, thanks to Priceline.
As part of its month-long The Beauty of You campaign, the giant beauty and pharmacy retailer is offering three VIP shopping experiences, which include $1500 in-store spending money to share with five friends, champagne and nibbles after arriving in a limousine, expert consultations, dinner and drinks, then an indulgent goodie bag for you all to take home. For more details on how to enter, visit here before June 10. Ten lucky runners-up will win a $150 Priceline goodie bag too.
Of course, as lovely as this experience would be, there is lots more on offer for all women during the The Beauty of You campaign, which celebrates the wonderful diversity of beauty and confident, empowered women such as its ambassadors, media personalities Yumi Stynes and Ita Buttrose, star netballer Renae Hallinan, actor Ada Nicodemou and blogger Vydia Rishie.
“Beauty is such a broad concept, and there is definitely no cookie-cutter definition for it, but in terms of ourselves, I’d like to think of beauty as embracing the skin that you’re in and having the confidence and maturity to appreciate others for who they are as well,” says Vydia, perfectly summing up The Beauty of You campaign’s message. Rather appropriately, given her well-known social media prowess, thanks to her hugely popular fashion blog The VR Verdict, Vydia was given free reign to take over Priceline’s Instagram account for the day on May 20.
There will also be guest-curated Pinterest boards and articles on mastering beauty looks and how to embrace a more joyful, healthier version of yourself on the brand’s campaign site page. Those things – being happy and enjoying life – are actually the definition of beauty to ambassador Ada, who considers her sense of humour her favourite thing about herself – along with her hair! “I really like my hair,” admits the much-loved actor, which might explain why she considers Jennifer Aniston the poster girl for someone who captures beauty inside and out (not to mention great hair!). “I usually have a picture of her up on my fridge as she is both inspirational and has a fantastic personality with plenty of humour.”
Humour, self-kindness and confidence… those are what we here at Sporteluxe consider most beautiful too. Which characteristics do you?